Amazon’s deal to carry more Apple stock could boost holiday sales

By Block Scientific Inc

On Friday, US e-commerce giant Amazon announced it will carry more Apple products across its global offering, as the tech giant looks to reach more customers in time for the holiday season.

Amazon is set to sell a range of Apple products across Europe, the US, Japan and India, with the company stating: “We’re working with Amazon to improve the experience for Apple customers on their site and we look forward to those customers having another great way to buy iPhone, iPad, Apple Watch, Mac and more.”

See also:

Amazon continues to expand its US grocery pickup service

Apple and Salesforce announce strategic partnership

Out now! November’s issue of Business Chief

Previously, Amazon only sold a limited range of Apple’s devices, including Beats Headphones and Mac computers. Now, Amazon will take steps to remove Apple products being sold by unauthorised third parties by next year – but it will still sell compatible accessories from other merchants.

The decision has been made partially based on Amazon’s recent crackdown on fake products as well as its strong logistics infrastructure which allows it to reach many locations in the world which Apple wants to market its products to.

One notable exception to the deal will be the Apple HomePod, which is a direct competitor of the Amazon Echo.




Featured Articles

Must-attend sustainability events for executives in 2022/23

Discuss and debate the most pressing issues around sustainability at these nine executive events – from London to Abu Dhabi, San Diego to Singapore

Meet the CEO on a mission to nurture women leaders in Africa

The argument for women leaders in Africa is compelling, yet numbers are small. But one female leader is on a mission to change that – Awamary Lowe-Khan

BCG's Daniel Weise on supply chain and procurement strategy

Daniel Weise, global leader of Boston Consulting Group’s procurement business line, on the timely publication of his new book, Profit From The Source

Flexible work perks heat up as the war on talent rages

Human Capital

Meet the COO: Former Israel Defense Force cyber lead Parnes

Technology & AI

People Moves: Pinterest, Amazon, DocuSign, KFC, Walmart Ca.

Leadership & Strategy