As Amber Alerts come to Facebook, should other social media outlets be taking note?
Officially launched on Monday, March 25th, Facebook users all throughout Canada are now able to get Amber Alert notices in their social media network newsfeeds. This new program is an attempt to hopefully locate missing children much quicker than before. But will it be successful? And if it is, should Twitter and LinkedIn consider implementing similar techniques into their systems?
RELATED TOPIC: Canadian companies drawing success from Facebook
Police departments and Facebook have joined forces to launch this new alert system that will notify Canadian Facebook users when a child in their specific area has gone missing. This new, online alert system has been described as immediate, targeted, comprehensive and sharable.
On Monday, Facebook’s trust and safety manager made the following comment to CTV’s Canada AM: “What’s really unique and special about our system is we’re only going to deliver these alerts to people who may actually be in the search area.” For example, if a child goes missing in Toronto, then Facebook users in Montreal won’t see the message.
Because the system will allow Facebook users to quickly and conveniently share photos, facts and information regarding the missing child, it’s believed that this Facebook Amber Alert tool will be exceptionally important in assisting police find those who are missing as fast as possible.
Public Safety Minister Steven Blaney recently made the following statement on Monday, which happened to International Missing Children’s Day: “This morning, we have a clear demonstration of how social media can be put to positive use for the good of every citizen. A mobilized online community, quite literally on the alert, will greatly assist law enforcement to locate abducted children and locate them quickly.”
That being said, should other social media tools consider creating their own alerts?
While Twitter and LinkedIn do make it much easier and faster to share or see various types of information, it doesn’t seem that these two outlets need to worry about implementing an Amber Alert system—just yet.
When it comes to social media, Facebook is still king, meaning it’s the most popular. Therefore, it seems likely that the word on missing children can spread faster and to more people via Facebook. With Twitter, there is a limited amount of characters you can use; LinkedIn is mostly used in the professional world.
So, for now, it looks like Facebook will be the only social media presence in Canada that offers Amber Alerts. Depending on the overall reaction and success rate of finding missing kids due to this new program, perhaps Twitter and LinkedIn will create their own versions on the tool in the near future.
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.