Are Canadians really stealing Netflix content intended for the United States?
Mary Ann Turcke, Bell Media’s new president, recently reported to thestar.com that Canadians are stealing Netflix content. Specifically, Turke believes that Canadians who are hiding behind virtual private networks to access video streaming services only intended for United States subscribers are thieves.
Regarding the issue, Turcke said, “It’s stealing, just like stealing anything else.”
How are Canadians actually committing this act of thievery and why? And is it even criminal?
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This whole issue came to prominence when Turcke’s own daughter discovered that she was able to log onto the U.S. Web streaming service in Canada when using a U.S.-based VPN to mask the address. The teenager quickly discovered that U.S. Netflix offers additional movie and TV content versus the Canadian version.
When it comes to choosing a new show or movie, why do Americans have more choices than Canadians? Perhaps the concern has something to do with distribution rights. Regardless, there seems to be a bit of a grey area in determining whether or not the act of VPNing is actually criminal.
“She was told she was stealing,” Turcke said. “There is no more VPNing.”
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However, it’s currently estimated that one third of Netflix Canada customers access various types of content that is only intended for U. S. subscribers. In the end, Bell Media’s CTV English-language network and other broadcasters will need the support of government and the federal regulator, which could prove to be difficult considering that “how to” articles on getting around copyright laws have been published online and in national newspapers.
So, the question resumes: is VPNing actually criminal or just morally wrong?
Turcke only further cemented her stance on the issue by saying, “Discoverability does not mean, at least to me, watching whatever you want for free.”
Perhaps more will consider this act to be a crime when a portion of the one third committing it is actually caught and prosecuted.
How changing your company's software code can prevent bias
Two-third of tech professionals believe organizations aren’t doing enough to address racial inequality. After all, many companies will just hire a DEI consultant, have a few training sessions and call it a day.
Wanting to take a unique yet impactful approach to DEI, Deltek, the leading global provider of software and solutions for project-based businesses, took a look at and removed all exclusive terminology in their software code. By removing terms such as ‘master’ and ‘blacklist’ from company coding, Deltek is working to ensure that diversity and inclusion are woven into every aspect of their organization.
Business Chief North America talks to Lisa Roberts, Senior Director of HR and Leader of Diversity & Inclusion at Deltek to find out more.
Why should businesses today care about removing company bias within their software code?
We know that words can have a profound impact on people and leave a lasting impression. Many of the words that have been used in a technology environment were created many years ago, and today those words can be harmful to our customers and employees. Businesses should use words that will leave a positive impact and help create a more inclusive culture in their organization
What impact can exclusive terms have on employees?
Exclusive terms can have a significant impact on employees. It starts with the words we use in our job postings to describe the responsibilities in the position and of course, we also see this in our software code and other areas of the business. Exclusive terminology can be hurtful, and even make employees feel unwelcome. That can impact a person’s desire to join the team, stay at a company, or ultimately decide to leave. All of these critical actions impact the bottom line to the organization.
Please explain how Deltek has removed bias terminology from its software code
Deltek’s engineering team has removed biased terminology from our products, as well as from our documentation. The terms we focused on first that were easy to identify include blacklist, whitelist, and master/slave relationships in data architecture. We have also made some progress in removing gendered language, such as changing he and she to they in some documentation, as well as heteronormative language. We see this most commonly in pick lists that ask to identify someone as your husband or wife. The work is not done, but we are proud of how far we’ve come with this exercise!
What steps is Deltek taking to ensure biased terminology doesn’t end up in its code in the future?
What we are doing at Deltek, and what other organizations can do, is to put accountability on employees to recognize when this is happening – if you see something, say something! We also listen to feedback our customers give us and have heard their feedback on this topic. Those are both very reactive things of course, but we are also proactive. We have created guidance that identifies words that are more inclusive and also just good practice for communicating in a way that includes and respects others.
What advice would you give to other HR leaders who are looking to enhance DEI efforts within company technology?
My simple advice is to start with what makes sense to your organization and culture. Doing nothing is worse than doing something. And one of the best places to start is by acknowledging this is not just an HR initiative. Every employee owns the success of D&I efforts, and employees want to help the organization be better. For example, removing bias terminology was an action initiated by our Engineering and Product Strategy teams at Deltek, not HR. You can solicit the voices of employees by asking for feedback in engagement surveys, focus groups, and town halls. We hear great recommendations from employees and take those opportunities to improve.