The Canadian app business is booming
Canadian companies have been benefiting from the potential of apps recently. As well as boosting the Canadian economy by creating jobs and increasing profits for companies that specialize in apps, apps can also boost businesses of all kinds by helping them to connect with their customers and increase their sales.
So how is the app business doing in Canada and what are some of the ways in which Canada is benefiting from it?
Canadian App Business Is Booming
It looks like the app business in Canada is booming. As consumers become more mobile, apps are growing in popularity and becoming more commonplace among smartphone users.
Derek Colfer, head of mobile strategy for Visa Canada, states that Canada has more contactless-enabled cards currently in the market than almost anywhere else, making Canada a hot spot for the growing app industry and a great place for businesses to embrace apps as part of their marketing and growth strategies.
Research from the Information and Communications Technology Council (ICTC) suggests that there are more than 13 million app users in Canada, who are expected to spend $1.12 billion on apps this year. Clearly the app business in Canada is strong and looks to get stronger.
Apps Offer Opportunity to Connect with Customers
Apps provide Canadian businesses with an unbeatable opportunity to connect with their customers.
The millions of people who are currently using apps are potential customers for companies who are ready to embrace the potential of using apps for marketing and sales.
Apps are a way to offer engaging content, special offers or promotions, and useful information, all with just one tap of a smartphone screen. The right app puts a company in their customer's pocket, providing an instant way to engage. The trick for Canadian businesses is turning that engagement into profit.
As pointed out in the article "4 Ways To Make Money With Apps", there are a few strategies businesses can employ to make money with apps. Paid upgrades or in-app purchases can boost profits, along with allowing advertisers to run adverts within an app.
Of course, a good app will also increase profits by increasing customer engagement, making apps a good investment all round.
App Companies Provide Employment
It's not only business who use apps that are currently benefiting from the growth of apps - companies that make apps are contributing to the Canadian economy by way of providing jobs and generating revenue.
The ITCT's research suggests that the app business could provide Canadians with around 110,000 jobs within the next five years, with over 64,000 jobs being created since smartphones started growing in popularity.
From designers and developers to technical experts, marketing managers and CEOs, the app industry provides a range of jobs.
That's good news for app companies, and good news for skilled professionals who are looking to be part of a dynamic and profitable industry.
As more businesses use apps to build relationships with their customers, the app creation and distribution business is growing too, benefiting the Canadian economy in more ways than one.
Tristan Anwyn writes on a wide variety of topics, including social media, SEO, mobile apps and Canadian businesses.
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.