Canadian's Rank Highest for Viewing Online Video Content
In a report conducted by audience measurement service provider comScore, it has been found that Canada ranks highest in viewing online videos. Measuring worldwide online video viewing by the comScore Video Metrix service, the report found that 1.2 billion people worldwide who are 15 years old and older watched 201.4 billion videos in October 2011. Additionally, it was found that YouTube, Google’s video powerhouse, is what most Internet users utilize to get their online video content with 88.3 billion videos viewed in October.
By country comparison, is that Canada came in as No. 1 in the world, the leader in consuming online video content. In October 2011, Canadians viewed an average of 303.7 videos per person, watching the most videos by far. Canadians even beat out the U.S., the king of Internet usage, which came in at an average of 286.3 videos per user.
When you really look at these figures, it’s almost surprising Canada is leading the video viewing audience when you think about how the country’s ISPs have implemented bandwidth caps. This means that Canada is seriously the real leader and potentially would have viewed even more videos if it wasn’t hindered by the limitation service providers put on its customers.
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Business-wise, it’s clear advertisers and news producers should take note as Canadians will be even more likely to pay attention if your video content is available online, and even more specifically, on YouTube. This information means that, right now, brands have a real potential of making themselves known through the power of the viral videos. Either way, it seems Canadians love their online content whether watching cat videos or online journalism, Canadians just can’t get enough.
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.