Comparing Apple to the Rest of the World
I was in the market to buy a new laptop this month for personal and professional use and couldn’t help but find myself lured into the Apple and iMac hype. I work on a PC at the office and at home, yet I found myself transfixed on the striking, halo-like glow of an apple on the outside of a sleek and super sexy MacBook Air. Don’t get me wrong, I love the Microsoft operating system and I love the ease of use that it entails. But for some reason, the aesthetics of a lightweight, super thin status symbol was calling my name – but the price tag wasn’t.
What’s so special about MacBooks that Apple can get away with charging upwards of $1400 while PCs go for nearly half the price? Are Macs twice as good as PCs? Because that’s what the price tag is saying. Here is my attempt at figuring out what the hype is behind the MacBook Air and other iMacs and how they size up to competitors in the PC world.
IT’S ALL ABOUT STATUS
You hear it from people every day: “When I was a kid, my mom always bought me the generic clothes/snacks/shoes, etc. because we could never afford the real thing, but I still wanted to look cool!”
From childhood, we’re taught that certain brands are superior and are made to show off to our friends. And if we don’t don these brands and products, our peers will think less-highly of us. This is true when it comes to electronics. While consumers may say that it’s their choice when it comes to the brands, operating systems and software they buy, what they really want to say is, “I really didn’t want to spend almost twice as much for a MacBook, when I could buy a similar laptop under the HP, Samsung, or Sony brand for less.”
DESIGNERS SUPPORT MACS
I’ve worked in the print and online magazine business for the last four years and every graphic designer, art director, advertisement builder, and so on has preferred to work on a Mac. Some users prefer PCs because they can pick and choose which programs they want to install. With Macs, computers come equipped with every program imaginable and most users are happy with all of its components, even when they come across programs on a regular basis that they never knew they had or how the program worked.
But at the same time, everyone else working in the office is on a PC. Mostly because PCs and operating systems are more of an open platform and universal program that many office workers have adapted to using.
CHEAPER PARTS MAKE FOR UNHAPPY CUSTOMERS
The age-old question has always been: “Do PCs use cheaper parts to reduce their price tag, leading to a shorter product lifespan?” Mac supporters always claim that the reason they pay more up-front for their computer is because their Macs outlast the standard PC. Apple fans say the company only uses the highest of quality components and doesn’t even try to compete in the low-end market because it knows its customers will only endure the backlash in the long term.
Mac followers claim that PC users who purchase low-end PC laptops always end up buying a replacement within just a couple years, while they’re fully in love with their MacBook for at least five years. And when it comes time for an upgrade, Mac users say that they can sell their old computer for a good price to those looking for used devices.
APPLE’S CUSTOMER CULTURE
When people sleep outside for and can’t stop talking about the latest Apple product hype, you can just tell that Apple is doing something differently with its product offerings and customer service. From compassionate television advertisements, friendly and knowledgeable employees, and effective marketing campaigns, the Apple culture and brand loyalty didn’t just happen over the last few years, but rather has been well-thought out by Steve Jobs and his posse.
By offering a limited number of models of products that support the most common computing activities, Apple has recognized that their brand is just as important as their products and they have targeted consumers who appreciate quality products and are willing to pay for it.
Although a MacBook Air might not be the best option for everyone, more and more people are discovering the usability and aesthetics behind each Apple product and that the difference in price is well worth it.
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.