Dell Announces New Tablet Release Late 2012

By Bizclik Editor

 At the Consumer Electronics Show in Las Vegas, Dell surprised the tech world by announcing its plans to release a consumer tablet later this year. Dell has stayed relatively clear of the tablet market frenzy, employing a wait-and-see attitude that hopefully will serve the company well.

Other companies like Hewlett Packard and RIM who enthusiastically entered the market have crashed and burned after competing against Apple’s popular and constantly-updated iPad.

Dell’s chief commercial officer Steve Felice told Reuters that the company believes it has a better grasp of the needs of tablet consumers, namely providing a good “ecosystem” as well as good hardware.

“When you are talking about [a] PC, people are more focused on the hardware itself. When you are talking about [a] tablet or smartphone, people are interested in the overall environment it’s operating in,” Felice explained. “As we have matured in this, we are spending a lot more time in the overall ecosystem.”


Best Tablets for Your Business

$1.7 Million in BlackBerry PlayBooks Stolen

Apple Releases 2 New MacBook Airs and Cuts MacBook

Read the latest Business Review Canada!

This wouldn’t be Dell’s first rodeo in terms of tablets, as the company has released the marginally popular netbook-tablet hybrid Inspiron Duo and Latitude XT3, the expensive Latitude ST, and the short-lived Android-based Streak 7. However, Felice’s announcement signals Dell’s decision to “enter this market in a bigger way.”

Concrete details such as the tablet’s operating system has not been released but Felice noted that the company would base their decision largely on consumer opinion. Both Windows 8 and Google’s Android were mentioned as possible options.

“We like Windows 8 but we continue to develop with Android as well. We are still going to be more choice-driven, based on the feedback we get from customers,” said Felice.

Hopefully this venture will pay off for Dell but it will be interesting to see if tablet consumers can be wrenched away from their iPads, especially with the upcoming releases of both the iPad 3 and the rumored October release of the iPad 4.

Story sourced from Reuters and PC Magazine



Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital