Facebook Camera: Why Facebook's Instagram Purchase Was Vital
Why did Facebook pay $1 billion for Instagram? Perhaps that purchase had something to do with this week’s release of Facebook Camera—the social network’s own photo-sharing app, which it began developing before it snagged trendy Instagram.
Just like Instagram, Facebook Camera lets users take, enhance and upload photos. Once the photos are up, other users can view and comment on them. The key differences between Instagram and Facebook really just come down to user preference:
- Facebook Camera’s interface is slightly busier than Instagram’s, but photos are displayed larger and they’re zoomable.
- Instagram’s shutter button is easier to find and it offers more filters. None of the filters Facebook Camera offers are unique, as they can all be found on Instagram.
- On Instagram, users only see photos from people they have chosen to follow within that particular app. The Facebook Camera feed includes all of a user’s Facebook friends using the app with (for now) no way to filter anybody out.
- Facebook Camera easily allows users to control who sees pictures, while photos shared on Instagram must be shared with all of a user’s followers.
- Currently, Facebook Camera is only available to iPhone owners. Instagram opened up availability to include Android users in April.
As such, tech analyst reviews of Facebook Camera have so far been mixed. Forbes contributor Patrick Moorhead called it “one of the best photo apps [he has] used,” but Ian Paul from PCWorld pointed out that Facebook’s unfiltered access to his entire friendlist has turned out to be an undesirable feature.
“Basically, I saw the kinds of photos you always see on Facebook,” Paul said. “And that’s when it hit me: Facebook Camera sucks. But it’s not the fault of Facebook or the app itself, it’s because my Facebook friends generally share crappy photos. And I’ll bet yours do too.”
At any rate, as it stands, Facebook Camera isn’t going to take much shine away from Instagram, which now boasts over 50 million users. But now that Facebook owns its most formidable competition, it doesn’t have to outshine it. Smart move, Zuckerberg.
And, hey—at least the Facebook Camera vs. Instagram conversation will pull a few eyes away from Facebook’s IPO debacle for a little while.
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.