May 19, 2020

Facebook Watch launches worldwide

erptre fusion
2 min
Facebook Watch launches worldwide
Facebook’s own video on demand service, Facebook Watch, has been released to users worldwide following its launch in the US last year
The social media giant, against YouTube and Netflix, enters a market with stiff competition, but looks to capitalize on its unparalleled userbase and social functionality.
Revenue will be generated through mid-video advertisements and short sponsored videos from media companies and content creators.
Rather than emulate the models of YouTube and Netflix, Facebook hopes to incorporate a more social aspect to its video platform.

According to CNBC, Fidji Simo, Facebook’s head of video, said: “We are really not focused on passive consumption of video”.
“Video has always been social, even before the internet, when everybody was watching the same few channels.”
One of the features Facebook is incorporating to achieve this social aim is Watch Party, which allows users to watch videos with their friends remotely in real time.
In addition, Facebook has incorporated polls and reaction options for use in real time, offering users a dynamic means to interact with and influence the content they see.
To encourage content production for Watch, Facebook has extended the opportunity to earn ad revenue to content creators in the US, UK, Ireland, Australia, and New Zealand.
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In order to be eligible for the ad revenue, videos must be at least three minutes long, need to have been created by people with at least 10,000 followers, and must generate 30,000 views of at least one minute over two months.
Creators eligible for this revenue take 55% of the money generated through their videos, while Facebook retains the remaining 45%.

According to research company Zacks, Facebook has said that, since the beginning of the year, over 50mn users in the US watched videos on the platform for at least one minute, and “the total time spent by a user watching videos on Facebook has increased 14 times”.

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Jun 17, 2021

Check Point: Securing the future of enterprise IT

3 min
Erez Yarkoni, Global VP, explains how a three-way partnership between Check Point, HOOPP, and Microsoft is yielding optimum cloud security

Cybersecurity solutions provider Check Point was founded in 1993 with a mission to secure ‘everything,’ and that includes the cloud. Conscious that nothing remains static in the digital world, the company prides itself on an ability to integrate new technology with its solutions. Across almost three decades in operation, Check Point, with its team of over 3,500 experts, has become adept at protecting networks, endpoints, mobile, IoT, and cloud.

“The pandemic has been somewhat of an accelerator in the evolution of cyber risk,” explains Erez Yarkoni, Global VP for Cloud Business. “We had remote workers and cloud adoption a long time beforehand, but now the volume and surface area is far greater.” Formerly a CIO for several big-name telcos before joining Check Point in 2019, Yarkoni considers the cloud to be “part of [his] heritage” and one of modern IT’s most valuable tools.

Check Point has three important ‘product families’, Quantum, CloudGuard, and Harmony, with each one providing another layer of holistic IT protection:

  • Quantum: secures enterprise networks from sophisticated cyber attacks
  • CloudGuard: acts as a scalable and unified cloud-native security platform for the protection of any cloud
  • Harmony: protects remote users and devices from cyber threats that might compromise organisational data


However, more than just providing security, Yarkoni emphasises the need for software to be proactive and minimise the possibility of threats in the first instance. This is something Check Point assuredly delivers, “the industry recognises that preventing, not just detecting, is crucial. Check Point has one platform that gives customers the end-to-end cover they need; they don't have to go anywhere else. That level of threat prevention capability is core to our DNA and across all three product lines.”

In many ways, Check Point’s solutions’ capabilities have actually converged to meet the exact working requirements of contemporary enterprise IT. As more companies embark on their own digital transformation journeys in the wake of COVID-19, the inevitability of unforeseen threats increases, which also makes forming security-based partnerships essential. Healthcare of Ontario Pension Plan (HOOPP) sought out Check Point for this very reason when it was in the process of selecting Microsoft Azure as its cloud provider. “Let's be clear: Azure is a secure cloud, but when you operate in a cloud you need several layers of security and governance to prevent mistakes from becoming risks,” Yarkoni clarifies. 

The partnership is a distinctly three-way split, with each bringing its own core expertise and competencies. More than that, Check Point, HOOPP and Microsoft are all invested in deepening their understanding of each other at an engineering and developmental level. “Both of our organisations (Check Point and Microsoft) are customer-obsessed: we look at the problem from the eyes of the customer and ask, ‘Are we creating value?’” That kind of focus is proving to be invaluable in the digital era, when the challenges and threats of tomorrow remain unpredictable. In this climate, only the best protected will survive and Check Point is standing by, ready to help. 

“HOOPP is an amazing organisation,” concludes Yarkoni. “For us to be successful with a customer and be selected as a partner is actually a badge of honor. It says, ‘We passed a very intense and in-depth inspection by very smart people,’ and for me that’s the best thing about working with organisations like HOOPP.”

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