First Day Blackberry PlayBook Sales Better than Expected

By Bizclik Editor


Available last Tuesday, Blackberry PlayBook sales are speculated to have done surprisingly well. Analysts say an estimated 50,000 units, including presales, were sold.

According to RBC Capital Markets analyst Mike Abramsky, RIM is on the path toward selling 500,000 tablets in its first month.

This report shows that previously low sales forecast for the Playbook were incorrect. The estimated sales figures puts launch day for the Blackberry PlayBook ahead of competitors such as the Motorola Xoom and Samsung’s Galaxy Tab. Obviously, the PlayBook was nowhere near Apple’s iPad first day sales figures which were upward of 300,000.


Click here to read the latest edition of Business Review Canada

"The launch appears to have been stronger than the launch of Motorola's Xoom [Android] Tablet, or the Samsung Galaxy Tab, although it's too early to judge sustainability," Abramsky said in a note to clients according to The Montreal Gazette.

Abramsky and his team estimated these figures after speaking with 70 retail outlets including Best Buy, Staples and RadioShack. Reported sales ranged from light traffic to complete sell outs of the tablet. Additionally, Abramsky’s team used Best Buy’s online inventory tool to analyze another 180 locations sales.

Shortcomings of the BlackBerry PlayBook have been heavily criticized by the tablet industry. Issues such as the lack of stand-alone email and an incomplete consumer experience are a few that have tainted the Blackberry PlayBook launch. Abramsky sees RIM addressing the tablet’s problems with updates and new versions over the next few months. Currently, the PlayBook is only available with a wifi connection at prices ranging from $499-699.


Featured Articles

Sustainability, ESG, net zero in focus at must-attend event

Sustainability takes centre stage at two-day hybrid conference featuring thought leaders covering circular economy, scope 3, ESG, B Corp, net zero, DE&I

Must-attend sustainability events for executives in 2022/23

Discuss and debate the most pressing issues around sustainability at these nine executive events – from London to Abu Dhabi, San Diego to Singapore

Meet the CEO on a mission to nurture women leaders in Africa

The argument for women leaders in Africa is compelling, yet numbers are small. But one female leader is on a mission to change that – Awamary Lowe-Khan

BCG's Daniel Weise on supply chain and procurement strategy

Leadership & Strategy

Flexible work perks heat up as the war on talent rages

Human Capital

Meet the COO: Former Israel Defense Force cyber lead Parnes

Technology & AI