May 19, 2020

Google Buzz settles privacy complaint of deceptive tactics

Google
FTC
privacy issues
Alma Whitten
Bizclik Editor
2 min
Google Buzz settles privacy complaint of deceptive tactics

Written by: Laura Clapper

Google has settled a case regarding its social network product, Google Buzz, with the Federal Trade Communication (FTC) that didn’t quite excite the masses due to alleged deceptive tactics. The FTC cited thousands of complaints from users that their email contacts (including friends, spouses, patients, employers, etc.) were revealed against their will when Google Buzz was unveiled in 2010. According to the FTC, this amounted to deceptive tactics and marked a breach of Google's own privacy promises to consumers -- a mistake that violated the FTC Act.

 
Google has agreed to establish a “comprehensive privacy program” and doesn’t admit any wrongdoing. However, Google will now have to send regular reports on its privacy practices for the next 20 years to the agency. Watchdog group, Electronic Privacy Information Center (EPIC), was the first to complain about Google Buzz on behalf of users. The privacy program will make for the first time an FTC settlement order has required a company to implement a comprehensive program to protect the privacy of consumers’ information.
 
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“This is a tough settlement that ensures that Google will honor its commitments to consumers and build strong privacy protections into all of its operations," said Jon Leibowitz, chairman of the FTC, in a statement about the settlement. “When companies make privacy pledges, they need to honor them."
 
Google took to its blog this morning to keep readers up to date with Google Buzz and its privacy issues. Alma Whitten, Director of Privacy, Product & Engineering at Google writes:
 
"The launch of Google Buzz fell short of our usual standards for transparency and user control—letting our users and Google down. While we worked quickly to make improvements, regulators—including the U.S. Federal Trade Commission—unsurprisingly wanted more detail about what went wrong and how we could prevent it from happening again. Today, we’ve reached an agreement with the FTC to address their concerns. We’ll receive an independent review of our privacy procedures once every two years, and we’ll ask users to give us affirmative consent before we change how we share their personal information.
 
"We’d like to apologize again for the mistakes we made with Buzz. While today’s announcement thankfully put this incident behind us, we are 100 percent focused on ensuring that our new privacy procedures effectively protect the interests of all our users going forward."

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Jun 18, 2021

Intelliwave SiteSense boosts APTIM material tracking

APTIM
Intelliwave
3 min
Intelliwave Technologies outlines how it provides data and visibility benefits for APTIM

“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.

We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time  spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.

Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate. 

With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.

There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.

Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture. 

It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.

Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.

On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.

As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.

A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.

 

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