How to bring bricks-and-mortar shopping to ecommerce
With the advancements of today’s technology, online is becoming the norm for many shoppers. In a recent survey in Britain, 29 percent of respondents stated that online shopping is the ‘best tech development of our time’. They mean it as well with eMarketer forecasting that the global ecommerce trade is expected to increase by 20.1 percent this year to reach $1.5 trillion, and with 70 percent of shoppers claiming to prefer online over real world shopping.
But there is another revolution of sorts happening. You may have noticed whilst shopping in physical stores, from the layout and positioning of the store to the colors and signage used, that consumer psychology is at work. Who hasn’t noticed that when your local supermarket changes their layout that you end up with odd product combinations to entice you to spend more.
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But how can this be applied in the world of online shopping? While the global ecommerce trade is showing no signs of slowing, we have all heard the hesitancies many consumers have. Without the ability to touch, smell or try on online purchases, barriers to purchase can be prevalent for many online retailers.
Now the online players are experimenting with replicating the real world shopping experience. Here are a few exciting technologies (and some simple ones too) that are among many that have the potential to change the way we shop online forever.
Shopping with friends online
Online social shopping (sometimes referred to a s-commerce) is increasing in popularity in this digital age and proving itself to be not just a passing trend. Providers such as Mallzee, Wanelo, Svpply, Fab, Fancy, and many more are bringing the mall to your online shopping experiences and they are bringing your friends and recommendations along for the trip. These social shopping sites are removing the isolation of shopping online by integrating the real world experience of recommendations through online social sharing, ultimately providing the shopper with purchase validation and an even bigger wish-list.
Wanelo social shopping
A bonus when shopping in the real world is that you can take a few steps into the store and get a good idea of the collective products at a quick glance.
Show See Sold. powered by thereitis is bringing that experience to the online world with a simple but effective interactive display. Shoppers are able to enjoyably browse an entire collection finding items that catch their eye, while increasing time on site, conversion and average spend for online stores. They can spin, zoom and click through items delivering a more immersive interactive experience.
Show. See. Sold. interactive display
Virtual dressing rooms
Sometimes the biggest barrier for completing a transaction is the uncertainty of product fit. Providers such as fits.me aim to reduce this barrier through virtual dressing rooms that allow shoppers to inspect elements such as size, fit and look, improving the shopping experience and increasing conversion for retailers.
fits.me virtual dressing room
Many fashion stores are using the social photo sharing network, Instagram, to showcase looks so that online only customers can keep up to date with what the staff and customers are loving and wearing. Many of us will admit to paying attention to the sales assistants outfit and what other people are purchasing, as social creatures it can be a form of validation that can be applied effectively online. This platform is an excellent way of providing this real world experience online and can even be linked to an online store and product pages to inspire a sites visitors like Free People do.
Free People's customer photo display
Now over to you. Would you like to use any of these technologies whilst shopping online? Are you going to think about implementing any in your online store? Or have we missed anything? Leave us a comment below with your thoughts.
About the author
Shaylee Rogers is the Marketing Coordinator for thereitis & Show. See. Sold.Interactive Display for Shopify. Learn more about Interactive Display at www.showseesold.com
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.