May 19, 2020

How COVID-19 is redefining enterprise comms

Enterprise Comms
Robert Szabo-Rowe, Senior VP, ...
3 min
How COVID-19 is redefining enterprise comms

As COVID-19 has spread globally in recent weeks, remote working is now the norm across the US.

Business owners and corporate staff have quickly woken to a world where traditional face-to-face business has been replaced with digital communications and virtual meetings overnight. 

Business events, large and small, have been cancelled or postponed to halt the spread of the virus. This is making ‘business as usual’ an unprecedented challenge, as live press conferences, product launches, investor briefings, customer seminars, town hall meetings, campaign kick-offs and other business-critical communications cannot wait. 

In fact, a survey by Econsultancy and Marketing Week in March revealed that 82% of North American marketers say their business customers are reluctant to schedule in-person meetings. Finding effective and professional digital alternatives is now more critical than ever.

First and foremost, the priority of any business is the welfare of its staff, customers, partners and guests. Yet as the halt of up-close personal interactions hits business progress, savvy enterprises are exploring new ways to engage, inform and serve employees, customers, investors, suppliers and other stakeholders. Organizations of all sizes and budgets are seeking effective ways to survive and thrive via digital alternatives. 

Many are discovering that they can produce TV-quality broadcasts of corporate events by using a professional studio or creating a specialized remote production environment. We at The Switch are working with enterprises ranging from start-ups to global giants, helping them broadcast to their audiences in a way that takes the virtual event beyond the basic to something that stands out from the crowd. 


Leveraging our two decades of broadcast production experience, we are helping enterprises to create the gravitas of a top-calibre live business event, in many instances employing our studios in London, New York or Los Angeles to communicate to global markets. 

Running industry summits across continents using studios and connecting in remote locations can enable a worldwide audience to engage in real-time and in a meaningful way. Professional broadcast facilities supported by industry-leading technical crews are unencumbered by the latency/delay problems that other one-size-fits-all conference solutions often come with – and can meet the highly diverse needs of enterprises without breaking the budget.

Pausing all communications until the crisis passes is not an option. Effective communication at every level of society, including between and within businesses, becomes increasingly with each passing day. 

What’s more, businesses must come to realize that they are not simply making the best of a bad situation, but in fact must communicate more effectively than ever in order to create new opportunities. Those are the businesses that will emerge from the current crisis as strong as or stronger than before.

Until the worst of the pandemic is over and day-to-day life as we know it returns, it is essential for enterprises to find solutions that minimize the number of people who need to travel while providing a safe environment for them to connect with the people they need to reach. 

Taking a professional broadcast approach to live enterprise events enables companies to continue to successfully launch new products, share company news, talk to their employees and create thought leadership to drive home the messages that fuel their business.

By Robert Szabo-Rowe, Senior Vice President of Product Management, The Switch

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Jun 18, 2021

Intelliwave SiteSense boosts APTIM material tracking

3 min
Intelliwave Technologies outlines how it provides data and visibility benefits for APTIM

“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.

We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time  spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.

Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate. 

With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.

There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.

Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture. 

It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.

Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.

On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.

As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.

A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.


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