How Google Changed the World: 10 Years Since IPO
Tuesday marks 10 years since Google’s IPO. When the company went public it employed approximately 2,600 people and its quarterly revenue reached $800 million. Today, the Internet behemoth has 52,000 employees and booked $16 billion in revenue in the most recent quarter.
At the time of Google’s IPO, it offered a relatively small number of products and services, including Google search, an advertising platform, Google News, Gmail, Blogger, Picasa and Orkut. One decade later and Google owns a sprawling empire of products, services and computer programs for PCs and mobile devices, including the world’s most popular Web browser and mobile operating system. Google is also building driverless cars, thermostats and robots and trying to extend the life span of humans.
How Google Changed the World
Google has changed the world since its inception and continues to do so. It has changed the way humans discover information. The phrase “to Google it” is so popular that NBC News reports the company is worried about losing its trademark. And that has only escalated since the mass uptake of smartphones.
Google has not only taken over smartphones by making information easily accessible, but has also launched the world’s most successful mobile platform. Since the first Android phone was sold in 2008, Google’s mobile operating system has trounced the competition. Today, it claims 85 percent of market share.
The Internet giant has transformed the way people communicate online. Its Gmail email service is unrivalled and gives its user access to cloud storage in the form of Google Drive. It also launched services via Google+ including Hangouts, where people can talk freely via an Internet connection.
It launched Google Maps, the most sophisticated global mapping system in the world, and that led to the creation of a sophisticated satellite navigation business. Google has even changed the way we read the news, by introducing its Google News service.
Marketing experts are more concerned with second guessing Google algorithms, when they used to care about buying the largest physical billboard. It has changed the way companies interact with consumers and has influenced the world of advertising more than any other company in the world.
Google has and continued to change the way we live our lives. Google Glass is now being used in hospitals, manufacturing plants and utilities the world over. Toyota pioneered lean manufacturing and now Google is taking it into the digital age.
It is influencing our lives in more ways than we can imagine, from driverless cars, to smart grid systems, Google is going to continue to disrupt our lives for many more decades to come.
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.