How Many iPhone 6’s Does Apple Expect to Sell?
According to reports, Apple has asked its suppliers to build between 70 and 80 million iPhone 6’s by the end of the year. Compare that number with the 50 to 60 million planned for last year’s iPhone 5c and 5s and it becomes clear that Apple is expecting to sell more iPhones than a year ago.
The highly anticipated iPhone 6 is rumored to launch on September 9, with many critics believing it could be one of the most pivotal devices in the Cupertino brand’s history. But what makes the iPhone 6 so attractive to consumers?
A survey conducted by uSell.com asked 1,000 smartphone users about their ‘most wanted’ iPhone 6 features and unsurprisingly the rumored sapphire screen topped the list with 45.5 percent of respondents earmarking it as an appealing feature. Additional features such as an infrared red camera (19.2 percent), new health and fitness tools (10.7 percent), the ability to show 3D images (9.5 percent) and controls connected to home appliances (7.7 percent) also favored highly with respondents.
The same survey also asked smartphone users to indicate which existing features they would most like to see improved with the iPhone 6. The most desired improvement was longer battery life (37 percent), followed closely by a bigger screen (19.2 percent), a better camera (11 percent), better phone reception (11 percent) and more memory (10 percent).
With consumers expecting big things from the iPhone 6, Apple has ramped up efforts to ensure there is no lack of devices available in stores worldwide.
The iPhone 4 marked a dramatic change to the look and feel of the iPhone 3G, making it one of Apple’s most successful product launches. While popular, the iPhone 4s, 5, 5c and 5s failed to set consumers’ worlds alight due to their similarity with previous devices.
The iPhone 6 is set to be the next face of the iPhone, changing the device in its entirety rather than providing users with an upgrade. The new model is pitted to be much slimmer, lighter and faster than its predecessors; it is also expected to come in two sizes: 4.7” and 5.5”. It goes without saying that Apple will need to prove the worth of its new device, but if rumors are to be believed, the iPhone 6 could help the company take back a much more sizable chunk of the smartphone market.
How many iPhone 6’s can Apple expect to sell by the end of 2014?
RBC Capital Markets research analyst, Amit Daryanani, told AppleInsider that he believes it’s possible Apple could sell 10 million iPhone 6 units during its launch week, reaching 15 million total units before the end of September. Apple is expected to unveil its next iPhone on September 9, and if the company follows its traditional launch schedule, the handset would become available on September 19.
Daryanani expects the sales momentum projected for September to continue into the December quarter, citing figures in the region of 60 million units. His projections place Apple at sales of 75 million iPhone 6 units before the end of 2014.
To put the numbers in perspective, Apple's biggest quarter ever came last December, when the company sold 51 million iPhones. Apple does not break down sales of handsets based on specific models.
Daryanani revealed to AppleInsider that he expects a “notable uptick” from last year, as Apple is expected to cater to new users with its larger iPhone displays. The company's current 4-inch iPhone 5c and 5s represent some of the smallest handsets on the market, while Android-powered competitors have been trending towards larger displays.
According to data released by Kantar Worldpanel ComTech, currently Android holds 61.9 percent of the U.S. market share, compared to Apple’s 32.5 percent – the lowest percentage iOS has captured since the launch of the iPhone 4s in 2011. Will the iPhone 6 help turn this figure around?
How changing your company's software code can prevent bias
Two-third of tech professionals believe organizations aren’t doing enough to address racial inequality. After all, many companies will just hire a DEI consultant, have a few training sessions and call it a day.
Wanting to take a unique yet impactful approach to DEI, Deltek, the leading global provider of software and solutions for project-based businesses, took a look at and removed all exclusive terminology in their software code. By removing terms such as ‘master’ and ‘blacklist’ from company coding, Deltek is working to ensure that diversity and inclusion are woven into every aspect of their organization.
Business Chief North America talks to Lisa Roberts, Senior Director of HR and Leader of Diversity & Inclusion at Deltek to find out more.
Why should businesses today care about removing company bias within their software code?
We know that words can have a profound impact on people and leave a lasting impression. Many of the words that have been used in a technology environment were created many years ago, and today those words can be harmful to our customers and employees. Businesses should use words that will leave a positive impact and help create a more inclusive culture in their organization
What impact can exclusive terms have on employees?
Exclusive terms can have a significant impact on employees. It starts with the words we use in our job postings to describe the responsibilities in the position and of course, we also see this in our software code and other areas of the business. Exclusive terminology can be hurtful, and even make employees feel unwelcome. That can impact a person’s desire to join the team, stay at a company, or ultimately decide to leave. All of these critical actions impact the bottom line to the organization.
Please explain how Deltek has removed bias terminology from its software code
Deltek’s engineering team has removed biased terminology from our products, as well as from our documentation. The terms we focused on first that were easy to identify include blacklist, whitelist, and master/slave relationships in data architecture. We have also made some progress in removing gendered language, such as changing he and she to they in some documentation, as well as heteronormative language. We see this most commonly in pick lists that ask to identify someone as your husband or wife. The work is not done, but we are proud of how far we’ve come with this exercise!
What steps is Deltek taking to ensure biased terminology doesn’t end up in its code in the future?
What we are doing at Deltek, and what other organizations can do, is to put accountability on employees to recognize when this is happening – if you see something, say something! We also listen to feedback our customers give us and have heard their feedback on this topic. Those are both very reactive things of course, but we are also proactive. We have created guidance that identifies words that are more inclusive and also just good practice for communicating in a way that includes and respects others.
What advice would you give to other HR leaders who are looking to enhance DEI efforts within company technology?
My simple advice is to start with what makes sense to your organization and culture. Doing nothing is worse than doing something. And one of the best places to start is by acknowledging this is not just an HR initiative. Every employee owns the success of D&I efforts, and employees want to help the organization be better. For example, removing bias terminology was an action initiated by our Engineering and Product Strategy teams at Deltek, not HR. You can solicit the voices of employees by asking for feedback in engagement surveys, focus groups, and town halls. We hear great recommendations from employees and take those opportunities to improve.