Inside Apple's New York Grand Central Store Opening

By Bizclik Editor


At 10 am Friday morning, Apple opened the doors of its latest retail hub—a store in New York’s Grand Central Terminal.

Several thousand people showed up for the opening, many of whom lined up set up camp as early as a day before. We didn’t expect anything less for the event, as it seems that avid Apple fans would line up for the opening of an Apple-manufactured envelope.

The company promised free t-shirts to the first 4,000 visitors. According to Apple PR, it only took a little over two hours for those 4,000 people to pass through the doors.

See Related Stories from Business Review USA:

Apple Sees Record-Breaking Black Friday Sales

Apple Employees Close Stores and Remember Steve Jobs

Recap from the iPhone 4 Event

Apple Loses iPhone Prototypes for the Second Time

The Grand Central spot is Apple’s fifth in Manhattan and will become the company’s New York flagship location. Measuring up at 23,000 square feet, it’s one of Apple’s largest stores.

Apple took a different approach with the design of the Grand Central store by departing from its usual high-tech, bare bones, sleek look and making the most of elements from the Grand Central Terminal’s overall existing design.

Grand Central shoppers will be able to make the most of Apple’s wealth of tech-savvy staff via two Genius Bars and 15-minute express Apple product classes. According to the company, more than 300 people will be employed at the new store.


Video of crowd outside Apple's Grand Central opening:

A walk-through tour of the new store:

Photo via AppleInsider


Featured Articles

Hema Gokal: leading the Salesoforce female equality strategy

Always passionate about giving women a seat at the table, Hema Gokal is now spearheading Salesforce’s innovative new global female equality strategy

Top 10 cybersecurity specialists in the US

As cyber attacks grow in frequency and become increasingly sophisticated, Business Chief looks at the top 10 cybersecurity specialists in the US.

Silicon Valley Bank collapse: How did we get here?

US authorities have stepped in to protect all Silicon Valley Bank customers following the second-largest bank failure in the country's history

Top 10 best new leadership books by women to read in 2023

Leadership & Strategy

Eight of the best business leadership podcasts

Leadership & Strategy

CEO John Pagano, leading Saudi Arabia's Red Sea Global

Leadership & Strategy