May 19, 2020

The iPhone: a history

Catherine Rowell
3 min
The iPhone: a history

Launched in June 2007, the iPhone broke ground within the smartphone industry through the use of a touchscreen interface, virtual keyboard, use of third-party software such as Safari and iOS, alongside differing levels of storage which impact on target price.


As a result of the launch of the iPhone 7, we take a look at Apple’s continuing efforts to remain at the forefront of innovation whilst catering towards increased customer needs through the development of the iPhone in the last eight years.

iPhone 3G (2008) – Renowned as the second generation iPhone, the iPhone 3G was constructed to be larger than its predecessor, but still incorporated a 2.0-megapixel camera, with continual updates to its mobile operating systems upon its release.

iPhone 3GS (2009) – With a higher resolution camera, the iPhone 3GS was the successor to iPhone 3G, with increased speed and performance. The phone incorporated voice control and over 5 hours of internet surfing. However, it is now no longer available, with its successors in increased demand upon release.

iPhone 4 (2010) – Along with a smoother, sleeker design, the iPhone 4 was the slimmest iPhone model to be released at this stage. Launched in 2010 in America, it was discontinued in 2013.

iPhone 4S (2011) – With over a million sales within 24 hours of its launch, the iPhone 4S was a commercial success. Introducing Siri, an iconic voice control system used to undertake tasks for users, it is also the best-selling iPhone yet to hit the market.

iPhone 5 (2012) – Interest in the iPhone 5 exceeded expectations, with over two million pre-orders placed before its official launch, outstripping all supplies by the time the smartphone was available to launch in stores.

The phone adopted a larger screen and lighter design, with the ability to text via voice control and use of iMessage. The smartphone was discontinued shortly after its release with the launch of the iPhone 5C and the iPhone 5S.

iPhone 5C & iPhone 5S (2013) – Although not as much of a commercial success of iPhone 5S, the iPhone 5C was constructed to appeal as a more cost effective alternative to traditional iPhones.

However, the iPhone 5S incorporated finger-print recognition software, Wi-Fi sharing platform and sophisticated camera with facial recognition, becoming one of the best-selling mobile phones in 2013.

iPhone 6 & iPhone 6S (2014) – With an updated iOS system, the iPhone 6 and iPhone 6S incorporate a range of new and updated features, with live photos, 3D touch system, 12 megapixel camera and an overall slicker, more sophisticated performance.

iPhone SE (2016) – The iPhone SE is known for its formidable camera within its small build, incorporating a variety of colours for consumers, live photos and use of Apple Pay


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Jun 18, 2021

Intelliwave SiteSense boosts APTIM material tracking

3 min
Intelliwave Technologies outlines how it provides data and visibility benefits for APTIM

“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.

We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time  spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.

Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate. 

With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.

There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.

Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture. 

It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.

Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.

On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.

As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.

A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.


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