May 19, 2020

Looking to Improve Revenue? Try Communicating.

Kate Supino
3 min
Integrate Your Communication Methods for Better Customer Success

Technology has made it possible for your employees and executive staff to communicate across a broad range of methods.

But the same technology that makes communication easier makes it harder for humans to manage.

The more ways customers can contact your business and your sales representatives, the more devices that need to be managed.

Multiple Devices Increase Chances for Failed Communication

Mobile phones, tablets, office phones, i-watches, desktop computers and laptops all have varying abilities to accept calls, emails, texts, notifications and messages from your source of revenue: your customers.

Related: Blending Data and Visualization for Better Revenue

With all these devices, it's no small feat for your employees to manage them all with efficiency. The likelihood of missing a message or a call from a valued client or a potential new customer is high.

Eventually, customers who are trying to reach someone in your company are going to look elsewhere for their services.

Your competition has found the solution, and now you have found it, too. Unified communications is the answer to centralizing all your employee's communication needs.

Related: Integrate Your Communication Methods for Better Customer Success

Practical Applications

As the following article shows, here's an example of why your business needs unified communications.

Imagine if your manager is in an off-site meeting when they receive a call at their desk phone from an important new client.

With a unified communications service, that voice message can be transcribed into a text message or email that can be quietly read by your manager either while in the meeting or on a break.

They'll see who called, when they called, and what number they called from. They can then make the decision to respond to the call as necessary.

Now imagine a similar scenario where your manager is in an off-site meeting and the same call comes through on their desk phone.

The meeting runs late and the manger will decide to go straight home instead of heading back to the office. The call is now unknown to the manager, and they won't get the message until the next day or even over the weekend.

If that customer had an urgent need, they will assume that their business isn't important enough to your company to warrant a response. Is that the kind of message you want to send to your customers?

Unsurpassable Applications

If you could afford to hire a secretary for all your managers, you still wouldn't be able to enjoy the level of capabilities of a unified communications plan.

Unified communications plan incorporates several different technologies and wraps them all up in one, singular, centralized communications hub.

Related: [Video] The Game-Changing App for Executives that Could Beat LinkedIn

With unified communications, messages can be transcribed and forwarded to every device on your business network. Your system set up can be as unique as every individual on your sales team.

Conferencing, call forwarding, messaging and transcription can all be accomplished by your employees with just one task.

The time saved on call and message retrieval is substantial, but the new and retained revenue from satisfied customers is where you'll really reap the value of unified communications.

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Click here to read the January 2015 issue of Business Review USA


About the Author: Kate Supino writes about best business practices and marketing concerns of small, medium and large companies.



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Jun 18, 2021

Intelliwave SiteSense boosts APTIM material tracking

3 min
Intelliwave Technologies outlines how it provides data and visibility benefits for APTIM

“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.

We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time  spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.

Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate. 

With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.

There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.

Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture. 

It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.

Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.

On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.

As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.

A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.


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