Make it your business to benefit from text messaging
Make it your business to benefit from text messaging
Are you ready to get your message in the hands of your customers and see your business profit? Then text marketing could just be for you.
Text marketing is a convenient and cost effective marketing option that if done right can really benefit your business.
Some businesses are reluctant to get started with text marketing, thanks to some common misconceptions.
RELATED TOPIC: Time does matter when texting
What are some of these misconceptions about text marketing, and what does the truth look like?
Text messages get ignored
You might worry that your text messages will be ignored, but in fact nothing could be further from the truth. With a 98% open rate, text messages are one of the most effective ways to make sure your message lands in front of your intended audience.
Text marketing puts your business front and center stage, making sure your messages get seen and noticed.
That's good news for any business.
Texting only reaches a young audience
Some businessowners’ worry that text marketing only reaches a young audience; thereby making it an ineffective tool for reaching any customers over the age of 25.
In fact, texting is popular among many age groups, with the article "5 Common Misconceptions about Mass Texting " pointing out that people in the 35 - 44 age range send 830 and receive 726 texts each year.
No matter what the age range of your target audience, you can turn text messaging into an effective tool to reach them.
Text marketing looks spammy
Naturally you are concerned with building up a good reputation for your business, and don't want to look spammy. Many marketers worry that text messaging will do just that; making them look "salesy".
In fact, in order to comply with the standards set by the Federal Communications Commission (FCC), you have to get your customers' permission before sending them text messages.
That means that any customer who is on your text marketing list has requested to be there, and wants to receive messages from you.
Text marketing is expensive
It's a common misconception that text marketing is an expensive option that requires a large marketing budget. This can be off-putting for businesses who are already minding their budgets carefully.
In fact, text marketing is a cost-effective solution, with each text costing mere pennies. Compared to print advertising, text messaging lets you reach more customers for your dollar.
Many text services are scalable and allow you to only buy the credits you need, making texting a budget friendly marketing tool that allows you to invest as little or as much as you want to.
Texting only works for certain businesses
It's easy to assume that text marketing is only suited to certain kinds of business.
While it is true that some businesses do lend themselves particularly well to text marketing - shops, restaurants and tourist attractions spring to mind - text marketing isn't limited to those businesses only.
Text messages are especially well suited to time limited promotions, or offers that are tied to a geographical location. If your business is making use of those, text messaging could just be the right way to let your customers know.
With these common misconceptions about text marketing cleared out of the way, is it time you embraced text messaging to reach your customers and boost your profits?
RELATED TOPIC: Don’t sidestep text messaging in your campaigns
About the Author: Tristan Anwyn is an author who writes on a range of topics including social media, SEO that works, and how to use text marketing to grow your business.
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.