Microsoft unveils first Windows laptops containing Qualcomm ARM processors

By Pouyan Broukhim

Microsoft has posed a new challenge to Intel’s waning computing dominance as it unveiled the first range of Windows 10 laptops that use chips of rival industry giant Qualcomm.

Despite Microsoft having become renowned for using Intel’s processors, the company is now attempting to capture a new audience that have been more inclined to purchase Apple and Android PC’s – computers that often feature Qualcomm’s chips.

The new PC’s will be equipped with Qualcomm’s Snapdragon 835 ARM-based processors that are now capable of running the Windows 10 operating system.

See also:

Chips that use ARM’s architecture offer sustained battery life with an inbuilt modem for LTE connectivity so that they don’t have to solely rely upon Wifi-based internet connections.

"In my day at the office, I walk around with one of these PCs and a phone," said Terry Myerson, Executive Vice President of Microsoft’s Windows and Devices Group, speaking to CNBC.

Although Intel remains a dominant name within the computing market, the company is expecting to see Samsung overtake it this year as the world’s largest semiconductor supplier for the first time since 1993.

And whilst the new Windows-compatible Qualcomm devices are in the very early stages, the move certainly poses yet another challenge to not only Intel but also AMD within the computing industry, whose processors have become the accepted standard for Windows PCs.

Share

Featured Articles

Sustainability, ESG, net zero in focus at must-attend event

Sustainability takes centre stage at two-day hybrid conference featuring thought leaders covering circular economy, scope 3, ESG, B Corp, net zero, DE&I

Must-attend sustainability events for executives in 2022/23

Discuss and debate the most pressing issues around sustainability at these nine executive events – from London to Abu Dhabi, San Diego to Singapore

Meet the CEO on a mission to nurture women leaders in Africa

The argument for women leaders in Africa is compelling, yet numbers are small. But one female leader is on a mission to change that – Awamary Lowe-Khan

BCG's Daniel Weise on supply chain and procurement strategy

Leadership & Strategy

Flexible work perks heat up as the war on talent rages

Human Capital

Meet the COO: Former Israel Defense Force cyber lead Parnes

Technology & AI