Mobile Marketing Moving Companies Forward
Mobile usage in Canada has been on the rise over the past few years, and many businesses are taking advantage of this trend to get better marketing results.
Mobile marketing is becoming an essential marketing tool in Canada's competitive business environment, because it has been proven to be effective in helping businesses increase their visibility and expand their customer bases.
Here is a look at why more and more Canadian businesses are adopting mobile marketing….
Reach Out to More Consumers
According to a survey report released by Google, smartphone penetration in Canada rose to 56 percent of the population in 2013.
About 77 percent of smartphone users used their devices to do product research and 27 percent made a purchase with their phones. This means that businesses that implement mobile marketing can potentially make their brands known to millions of people.
Canadian businesses use a variety of ways to reach out to their target consumers with mobile marketing, including mobile ads, social media and text messaging.
Engage Consumers More Effectively
Today's consumers are smarter buyers, and they want to be well-informed about a product before they buy it.
As such, businesses need to provide helpful information on a regular basis to educate their potential customers about their products or services.
By adopting mobile marketing, Canadian businesses can make a wide range of information accessible to consumers anytime, anywhere. This will help generate interest and trust in their brands.
Additionally, mobile marketing enables businesses to build personal relationships with their customers.
Sending text messages and interacting on social media allow them to communicate with their customers in a more casual manner and provide personalized advice and customer service.
Monitor Marketing Efforts
Another benefit of mobile marketing is that it can help businesses get valuable feedback from their customers.
Such information can help them determine the effectiveness of their marketing strategies and identify problems quickly, so that they can make the necessary changes to meet the needs of their customers in real time.
Canadian Businesses That Have Benefited from Mobile Marketing
According to an article entitled "Six of the Best: Mobile Marketing Campaigns", businesses should study the successful mobile marketing campaigns of other companies when they are devising their own strategies.
One Canadian company that got impressive results from its mobile marketing campaign was Western Bakeries.
A few years ago, the company invested 10 percent of its marketing budget to create a mobile marketing component and mobile websites, and the mobile websites drew five times more visitors than its other websites.
Cara Foods was another Canadian business that had a successful mobile marketing campaign. The company, which owns many restaurant chains, decided to use mobile websites to give each of its brands a unique identity.
The result was that its mobile websites recorded a click-through rate that was 175 percent higher than that of its other online campaigns.
Mobile marketing is one of the most effective marketing methods in today's fast-moving world. It makes it easier and faster for businesses to perform their marketing tasks, and it also brings great results.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.