Pokémon GO becomes no. 1 US iTunes download

By Sumit Modi

Pokémon GO, Nintendo's newest mobile game, has proven a surprising success. 

Nintendo fans have been waiting for years for the company to shift into mobile gaming, and it has continued to reject the idea, focusing instead on its ever-popular console business - until now.

Nintendo collaborated with mobile specialist DeNA Co last year and released Pokémon GO this week; the free app immediately became the top download in Apple's US iTunes store, to be followed by releases in Australia, New Zealand, and Japan.

Fans and reviewers have expressed enjoyment of the game, with some constructive criticism regarding technical glitches. Nintendo's shares rose 10 percent to their highest level in over two months, taking the company's value to around $23 billion.

The Pokémon GO app makes money via offering purchases for power-ups and special items. 

Nitnedo is planning another four smartphone games, as well as another console, by March 2017.

 

Follow @BizReviewUSA and @NellWalkerMG

Read the July issue of Business Review USA & Canada here

Share

Featured Articles

People Moves: Pinterest, Amazon, DocuSign, KFC, Walmart Ca.

Following a number of key executive step-downs at Amazon, Pinterest and DocuSign, new executives have been brought on board in this week’s people moves

Microsoft, McDonald’s latest firms to run civil rights audit

Microsoft and McDonald’s join Amazon, Citi, JPMorgan and others in conducting civil rights audits, as investor pressure to achieve racial equity mounts

Deep dive: Investment in carbon capture rises as CO2 spikes

Investment in carbon removal solutions and startups is heating up as fast as the planet, with Temasek and CEMEX Ventures the latest VCs to launch funds

Dialight envisions a safe industrial world with LED lights

Sustainability

Top 10: Tech, cyber, 5G, cloud speakers at TECH LIVE LONDON

Technology & AI

Eight big announcements made at Davos 2022, from ESG to tech

Sustainability