Product Development Made Easy with OneDesk
In today’s age, brands are always trying to enhance customer engagement and drive product and service innovation. At the same time, major enterprises are seeking social media platforms as a more hands-on way to interact with consumers on a more visually-appealing level. OneDesk is a new program that allows businesses to become more socially connected to customers, partners and employees regarding the product and/or service development process. The social media sphere and cloud programming is assisting in social product development, co-creation and customer-driven innovation and OneDesk provides it all.
The program is a blended suite of SaaS applications and incorporates tools like social media monitoring and engagement, customer feedback management, innovation and ideas management, customer service and help desk, requirements management, project management, release management, and product road mapping.
A BACKGROUND ON ONEDESK
OneDesk is enterprise-class “social business software” for designed for Product Development and Service Delivery teams. It provides an end-to-end solution for customer feedback, product/service requirements, and project management, all within a single application. OneDesk aims to allow its users to develop products faster and deliver services more efficiently.
OneDesk is offered on an on-demand or Software-as-a-Service (SaaS) basis. This allows your organization to use it to the extent which suits your needs. OneDesk is feature-rich Enterprise software, meaning that users can utilize the program freely and make use of other programs when the opportunity arises. OneDesk helps put everyone in your product or service delivery team on the same page to deliver exactly what the customer is looking for.
OneDesk is an integrated platform of applications, including social media monitoring, customer feedback and idea management, customer service management, requirements management and project management. OneDesk also has integrated its collaboration tools that permit customers, employees and business partners to connect continuously throughout the entire product and service development process. Businesses of any size can take advantage of the program to facilitate collaboration and product management, while creating a stronger customer base and business at the same time.
One of the biggest perks to using the program is that customers can offer suggestions and feedback to members of the company, making for a well-rounder approach to the creation of a new product. OneDesk allows users to join or watch customer conversations to enhance the development process.
Here is what your business can do with OneDesk:
Engage with your customers and take action. Today, customers are online discussing your products and services. OneDesk helps you leverage social media(Facebook, Twitter, blogs, discussions, etc.) and other web media (email, portals, etc.) to discover what is being said about your brands, industry and competitors.
With OneDesk’s feedback and ideas managementtools, users can easily capture customer suggestions, keep on top of conversations, reply to them, and feed customer input directly into the development process.No feedback is misplaced or lost within the program, but is instead it is properly categorized, responded-to, and acted upon.
Reduce customer service costs. Building strong customer relationships involves resolving customer issues in a timely manner. OneDesk’s integrated help desksolution allows you to automate your customer service, tap into the knowledge base from employees, partners and customers, while creating and managing a community of loyal contributors.
Simplify the requirements and project management processes. OneDesk lets you easily manage and prioritize product and service requirements. A comprehensive project managementand collaboration application addresses the needs of Project Managers and their teams.
Structure the conversation and get the job done. It is important to structure the conversation between employees, partners and customers to deliver business value. Derek Gold, VP of Product Marketing highlights this point: “If collaboration is unstructured, there is a danger of wasting time and generating a lot of noise of uncertain value. OneDesk’s social collaborationtools are directly connected to business goals.” The program includes discussion forums, blogs, chat, idea voting and more.
Visual Product Planning. OneDesk’s product road mapping capabilities provide a dynamic, real-time, view of product plans over time. Users can plan out releases based on available resources, and automatically track their progress as they are executed. Visual plans of costs, work and schedules help companies improve long and short term decision making through more accurate analyses and estimates. This tool eradicates the need of creating roadmaps in external tools.
Flexible product and release structures: Users can now keep track of releases and sub projects with OneDesk. Assign requirements, ideas, issues, and features to releases, ensure nothing slips through the cracks, and plan with confidence.
Combining all of OneDesk’s applications, businesses can create and maintain organizational strategies in the social media sphere while keeping parties briefed on the project’s process. Well-coordinated management of projects will also improve time-to-market and lower product costs and OneDesk is promoting all of its programs to better the experience for business owners.
For more information, visit www.OneDesk.com.
M&A activity key lever for future tech sector growth
Despite the continuing uncertainty of the pandemic, the tech sector has witnessed soaring dealmaking activity over the past year, rocketing in the second half of 2020, with the last quarter of 2020 a record one for M&A activity, and momentum continuing into 2021.
Dealmaking in tech sector soars in past year
And the latest figures bear this out with the number of technology M&A deals totalling US$208.44bn globally in Q1 2021, according to GlobalData. While the US holds top spot both in volume of deals (1034) and total value (US$140.61bn), Europe ranked next with 649 deals (US$44.49bn) with the UK continuing its reign as Europe’s biggest M&A market with 204 deals.
In particular, megadeals – those valued at US$5bn or more – soared in 2020 representing 59% of all global technology sector deal value in 2020, up from 47% in 2019, according to the latest edition of the EY Technology Global Capital Confidence Barometer.
This tech sector trend towards megadeals is backed up by EY’s CCB data, with 16% of tech sector respondents planning to pursue transformative deals valued at US$5bn or more in the near-term.
While technology deal activity “all but stopped at the beginning of 2020 after fluctuating between historic highs and lows, companies pivoted quickly and tech M&A exploded in the second half of the year”, says Barak Ravid, EY Global TMT Leader for Strategy and Transactions.
M&A activity level for tech sector growth
Looking ahead to the future, technology executives are optimistic, with nearly half (47%) expecting profitability to fully rebound this year, according to CCB data, compared to 23% across all sectors, and with more than half (51%) planning to pursue M&A in the next year in order to sustain growth.
According to Ravid, M&A activity is increasingly becoming a key lever for growth as businesses look to recover.
“To position themselves for future revenue growth, tech companies are now adjusting their M&A strategy to focus more on a target’s business resilience, digital technology alignment and to gain market share through consolidation,” says Ravid.
However, with an increasingly competitive deal market and ongoing geopolitical tensions, the majority of tech execs expect to see more competition in the bidding process for assets over the next year, primarily from private capital.