Reasons why your business needs to embrace modern point-of-sale technology
The advancement of technology over the past decade has significantly changed the way people shop. Credit cards and mobile payments are making shopping more convenient and enjoyable, and they are increasingly becoming the preferred forms of payment for consumers around the world.
As such, businesses need to accept these forms of payment in order to attract more customers and stay abreast of their competitors.
The use of credit cards in the US
An infographic released by the Community Merchants USA in 2013 showed that about 66 percent of all point-of-sales transactions in the US were made with credit cards, debits cards and other types of plastic payment cards. Cash sales accounted for only 27 percent of all purchases, and the figure is expected to drop to 23 percent by 2017.
SEE MORE: The best budgeting apps for SMEs
Also, 69 percent of consumers aged 18 to 34 and 58 percent of consumers aged 35 to 44 said that they will only buy from businesses that offer multiple forms of payment, and 58 percent of small businesses said that their customers had asked them to accept credit card payments on a regular basis.
However, despite the obvious advantages of accepting credit cards, data from Intuit revealed that about 55 percent of the 27 million small businesses in the US do not accept credit card payments.
Benefits of accepting credit cards and mobile payments
Since a majority of consumers prefer to pay with credit cards, accepting credit cards and mobile payments will make your business more appealing to a larger number of people, which will lead to an increase in sales. It also enables you to sell your products online.
All you have to do is set up one or more websites and build shopping cart plugins to facilitate credit card and mobile transactions.
By accepting credit cards and mobile payments, you will also be able to capture impulse purchases. According to analysts, impulse purchases account for about 80 percent of all mobile payment purchases.
Most businesses are already accepting credit cards, and you will be left behind if you are not doing the same.
By accepting credit cards and mobile payments, you can position your company as a smart business that provides the convenience and flexibility needed by modern consumers.
IMPROVED CASH FLOW
Since credit card transactions are processed electronically, they can be processed very quickly.
Usually, it only takes a couple of days for the processor to deposit proceeds into your bank account. This means that you do not have to wait for checks to clear, bill and wait for your customers to pay, and handle a large amount of cash. Also, it eliminates the risk of receiving a bad check.
When payments are made with credit cards, the data will be encrypted to prevent data theft or loss, and your customers can opt for a higher level of security, such as two-factor authentication.
Also, transactions are protected by the Electronic Fund Transfer Act.
Many businesses are hesitant to accept credit cards because of the fees, but the benefits far outweigh the cost.
By accepting credit cards and mobile payments, you can drive up profits, increase customer loyalty and enjoy sustainable business growth.
- Is your business technologically efficient?
- Everything retailers need to know about tablet shopping
- Changing the global retail landscape with m-commerce
About the author
John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.
How changing your company's software code can prevent bias
Two-third of tech professionals believe organizations aren’t doing enough to address racial inequality. After all, many companies will just hire a DEI consultant, have a few training sessions and call it a day.
Wanting to take a unique yet impactful approach to DEI, Deltek, the leading global provider of software and solutions for project-based businesses, took a look at and removed all exclusive terminology in their software code. By removing terms such as ‘master’ and ‘blacklist’ from company coding, Deltek is working to ensure that diversity and inclusion are woven into every aspect of their organization.
Business Chief North America talks to Lisa Roberts, Senior Director of HR and Leader of Diversity & Inclusion at Deltek to find out more.
Why should businesses today care about removing company bias within their software code?
We know that words can have a profound impact on people and leave a lasting impression. Many of the words that have been used in a technology environment were created many years ago, and today those words can be harmful to our customers and employees. Businesses should use words that will leave a positive impact and help create a more inclusive culture in their organization
What impact can exclusive terms have on employees?
Exclusive terms can have a significant impact on employees. It starts with the words we use in our job postings to describe the responsibilities in the position and of course, we also see this in our software code and other areas of the business. Exclusive terminology can be hurtful, and even make employees feel unwelcome. That can impact a person’s desire to join the team, stay at a company, or ultimately decide to leave. All of these critical actions impact the bottom line to the organization.
Please explain how Deltek has removed bias terminology from its software code
Deltek’s engineering team has removed biased terminology from our products, as well as from our documentation. The terms we focused on first that were easy to identify include blacklist, whitelist, and master/slave relationships in data architecture. We have also made some progress in removing gendered language, such as changing he and she to they in some documentation, as well as heteronormative language. We see this most commonly in pick lists that ask to identify someone as your husband or wife. The work is not done, but we are proud of how far we’ve come with this exercise!
What steps is Deltek taking to ensure biased terminology doesn’t end up in its code in the future?
What we are doing at Deltek, and what other organizations can do, is to put accountability on employees to recognize when this is happening – if you see something, say something! We also listen to feedback our customers give us and have heard their feedback on this topic. Those are both very reactive things of course, but we are also proactive. We have created guidance that identifies words that are more inclusive and also just good practice for communicating in a way that includes and respects others.
What advice would you give to other HR leaders who are looking to enhance DEI efforts within company technology?
My simple advice is to start with what makes sense to your organization and culture. Doing nothing is worse than doing something. And one of the best places to start is by acknowledging this is not just an HR initiative. Every employee owns the success of D&I efforts, and employees want to help the organization be better. For example, removing bias terminology was an action initiated by our Engineering and Product Strategy teams at Deltek, not HR. You can solicit the voices of employees by asking for feedback in engagement surveys, focus groups, and town halls. We hear great recommendations from employees and take those opportunities to improve.