May 19, 2020

RIM's Decline In Innovation

Research In Motion
Research In Motion history
Bizclik Editor
1 min
RIM's Decline In Innovation

Featured in Business Review Canada's March magazine, it's clear many speculate RIM, and thus BlackBerry, is on the decline.The questions is: will RIM survive 2012? If this year for the company goes anything like 2011, it doesn't look very likely. Check out Business Review Canada's analysis of Research in Motion's 2011 and speculations on where the company may go in 2012 here.

Below is a case study by referencing RIM's storied past--how it went from the top of technological innovation down to its low market share today. 


Death of RIM
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What do you think? Do you agree with the above case study that RIM as a brand has died, or do you think they'll make a recovery? Discuss the story with Business Review Canada on Twitter @BizReviewCanada.

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