Target Cuts Ties with Amazon's Kindle

By Bizclik Editor


Target’s relationship with Amazon just got complicated.

It looked like things were going well for a while. Target started selling Amazon’s Kindle tablets and products two years ago, boasting that it was the first brick and mortar retailer to do so. Plus, during last year’s Black Friday hustle, the newly-launched Kindle Fire was Target’s bestselling tablet.

But just months later, the second largest retailer in the US has announced that it will stop selling Amazon’s Kindle devices within a few weeks.

 “Target is phasing out Kindles and Amazon- and Kindle- branded products in the spring of 2012,” said Target Spokeswoman Molly Snyder in an e-mail statement. “We will continue to offer our guests a full assortment of e-readers and supporting accessories, including the [Barnes & Noble] Nook.”

Target didn’t provide many details about the decision, or even give Amazon so much as a public “it’s not you, it’s me” explanation. So, for now, we’re not sure of the company’s motives or the specific date when Kindles will disappear from Target shelves completely.

According to Reuters, Target’s announcement coincides with a move to outfit some of its stores with “special displays of Apple Inc products, including the iPad.”

Apple and Amazon have declined to comment on the subject.

The Kindle has already been wiped clean from and some store representatives have said that they will not be receiving new stock of the product. There are still a variety of Kindle screen protectors and jackets (manufactured by other companies, including M-Edge and Speck Products) available on Target's website.


Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital