May 19, 2020

Top 10: Social Media Tools

Top 10
Social Media
Mana Tulberg
3 min
Top 10: Social Media Tools

Read the latest edition of Business Review Canada!

In the age of social media marketing, business models are being transformed with the application of apps and tools in order to help business owners become more productive.  Some of the most important tools are those designed for a brand’s social media management.

Social media management apps and tools allow users to manage multiple social media accounts in one dashboard, as well as track engagement and shares of the brand’s social content and mentions.  In addition, a busy business owner can schedule updates of company news, events and announcements in advance using one of these tools.

You may also enjoy: Technology: The Future of Business in Canada

Below is a list of 10 tools that we highly recommend for managing all your social media accounts in one place:

10- Crowdbooster

Crowdbooster is a paid social media management tool that only gathers data from your brand’s Twitter and Facebook feeds.  Crowdbooster offers recommendations for the best times to get the most engagement out of your followers and fans. This tool also measures your brand’s total reach, engagements and impressions.

9- SocialFlow

Socialflow is a paid platform for marketers, agancies and pulishers that uses your own and paid content to drive engagement beyond your user base. By, monitoring the users’ behavior in real time, SocialFlow will schedule your messages when users are most likely to consume them.  This app is a great scheduling tool for posting relevant message at the right time to the right audience. 

8- Sprout Social

Sprout Social is another paid social media management platform that allows businesses to manage, post, monitor and analyze multiple social media accounts from one dashboard.  Sprout Social allows social media monitoring across Facebook, Twitter, Google+ and LinkedIn.

7- Bitly

Bitly is a free tool that works across multiple platforms including Facebook and Twitter.  Bitly is able to show you real time anayltics in order to understand your actively engaged audience.

6- Everypost

Everypost claims to be the only social publishing platform that allows you to create, customize and schedule posts to all social networks on-the-go. 

5- Shoutlet

Shoutlet is a paid social media platform that allows brands to manage social customer service on top of organizing, planning and executing social content for multiple platforms. 

4- Buffer

Buffer offers both paid and free social media managements. By using this powerful tool, you are able to schedule and share contents via Facebook, Twitter, Google+ and LinkedIn.

3- Oktopost

Is a paid B2B social media management platform which differ itself from other platforms by helping you manage content and measures the true business value of your social media marketing. Oktopost manages large-scale content distribution to social media, across all of your profiles, groups and company pages.

2- Simply Measured

Simply Measured gives you an in-depth evaluation of your owned and paid social media campaigns.  Simply measured offers analytics for feeds from different platforms such as Twitter, Facebook, Google+, Youtube, Instagram, LinkedIn, Tumblr, Vine and Pinterest.

1- HootSuite

Over 10 million clients use HootSuite, making it one of the most popular social media management tool. They offer free and paid social media management tool for any type of organization.  Businesses can manage their social networks, schedule messages, engage their audiences and measure ROI from their HootSuite dashboard. 

Feel free to share with us your favorite social media management tools and apps.

Let's connect!

Follow us on Twitter and like us on Facebook

Share article

Jun 12, 2021

How changing your company's software code can prevent bias

Lisa Roberts, Senior Director ...
3 min
Removing biased terminology from software can help organisations create a more inclusive culture, argues Lisa Roberts, Senior Director of HR at Deltek

Two-third of tech professionals believe organizations aren’t doing enough to address racial inequality. After all, many companies will just hire a DEI consultant, have a few training sessions and call it a day. 

Wanting to take a unique yet impactful approach to DEI, Deltek, the leading global provider of software and solutions for project-based businesses, took a look at  and removed all exclusive terminology in their software code. By removing terms such as ‘master’ and ‘blacklist’ from company coding, Deltek is working to ensure that diversity and inclusion are woven into every aspect of their organization. 

Business Chief North America talks to Lisa Roberts, Senior Director of HR and Leader of Diversity & Inclusion at Deltek to find out more.

Why should businesses today care about removing company bias within their software code?  

We know that words can have a profound impact on people and leave a lasting impression. Many of the words that have been used in a technology environment were created many years ago, and today those words can be harmful to our customers and employees. Businesses should use words that will leave a positive impact and help create a more inclusive culture in their organization

What impact can exclusive terms have on employees? 

Exclusive terms can have a significant impact on employees. It starts with the words we use in our job postings to describe the responsibilities in the position and of course, we also see this in our software code and other areas of the business. Exclusive terminology can be hurtful, and even make employees feel unwelcome. That can impact a person’s desire to join the team, stay at a company, or ultimately decide to leave. All of these critical actions impact the bottom line to the organization.    

Please explain how Deltek has removed bias terminology from its software code

Deltek’s engineering team has removed biased terminology from our products, as well as from our documentation. The terms we focused on first that were easy to identify include blacklist, whitelist, and master/slave relationships in data architecture. We have also made some progress in removing gendered language, such as changing he and she to they in some documentation, as well as heteronormative language. We see this most commonly in pick lists that ask to identify someone as your husband or wife. The work is not done, but we are proud of how far we’ve come with this exercise!

What steps is Deltek taking to ensure biased terminology doesn’t end up in its code in the future?

What we are doing at Deltek, and what other organizations can do, is to put accountability on employees to recognize when this is happening – if you see something, say something! We also listen to feedback our customers give us and have heard their feedback on this topic. Those are both very reactive things of course, but we are also proactive. We have created guidance that identifies words that are more inclusive and also just good practice for communicating in a way that includes and respects others.

What advice would you give to other HR leaders who are looking to enhance DEI efforts within company technology? 

My simple advice is to start with what makes sense to your organization and culture. Doing nothing is worse than doing something. And one of the best places to start is by acknowledging this is not just an HR initiative. Every employee owns the success of D&I efforts, and employees want to help the organization be better. For example, removing bias terminology was an action initiated by our Engineering and Product Strategy teams at Deltek, not HR. You can solicit the voices of employees by asking for feedback in engagement surveys, focus groups, and town halls. We hear great recommendations from employees and take those opportunities to improve. 


Share article