Twitter Launches Simpler, More Engaging Redesign
Twitter, the micro-blogging site that made it easy for people to share information and thoughts on the web in 140-character chunks has further simplified the process by redesigning and personalizing its service.
Users can expect redesigned profile pages and a concentration on four key areas: Home, Connect, Discover, and Me. The Connect tab gives access to mentions, new followers and retweets while the Me tab lets users share information and “introduce themselves to the world.” Twitter’s new Discover tab introduces a one-stop place to see trending topics and popular discussions on the web.
Notably, the new design introduces incredible branding potential by revamping brand pages and making them distinctive from users’ profile pages. In addition, companies have the freedom to customize brand pages with header images and featured tweets accompanied by a photo or video.
Twitter CEO Dick Costolo said that the redesign hopes to “bridge the gap between the awareness of Twitter and the engagement on Twitter.”
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According to Costolo, 40 percent of Twitter’s 100 million plus active users log onto the site without ever posting a tweet.
Those users, who look to the service for an aggregation of information from people and companies, will be served best by the changes, as they will make it easier to find profiles and topics discussed.
“We’ve simplified the design to make it easier than ever to follow what you care about, connect with others and discover something new,” Twitter said on its blog Thursday.
“What we’re announcing today is just the beginning,” Twitter says. “We now have a framework in place that we will quickly build and iterate upon to help users connect with whatever is meaningful to them.”
A rollout of the new design will be introduced over the next few weeks, but for more instant gratification, users can download newly-updated versions of Twitter for iPhone and Twitter for Android.
To download the app, go to http://fly.twitter.com/.
Driving Federal IT Transformation
Dell Technologies and the U.S. Air Force have a longstanding partnership. On several programs of record, Dell Technologies supports mission-oriented areas, including providing data-centric applications for platforms that the Air Force leverages in testing and operations. For example, certain high-performance jet fighters rely on Dell Technologies software that helps provide critical information about aircraft performance to the service and the aircraft manufacturer. After a test flight, data modules gathered from the aircraft’s sensors are downloaded, processed and analyzed to provide critical insights.
The Air Force has also made a concerted effort to drive technology to the edge so that warfighters can gain value from their data where it lives. Dell Technologies is enabling dynamic decision-making at the edge, where collection, management, analysis, and the distribution of data is critical. Dell Technologies’ software factories are supporting some of the largest Air Force programs, like Kessel Run and Kobayashi Maru.
Kobayashi Maru is a cloud-based program designed to modernize the way the Air Force (now the U.S. Space Force) interacts with its allies. By the time Kobayashi Maru was a program, the service had a year or two of experience with the highly successful Kessel Run. According to the Air Force, this continuous user-centered approach enabled warfighters to quickly evaluate software improvements, provide direct feedback to Kessel Run developers, and rapidly iterate the software to provide maximum value and impact. Kobayashi Maru operates under the same principle: the existing software procurement process is too slow to satisfy requirements, so leverage best practices and partner with industry (in this case, Dell Technologies) to get new systems into the field as quickly as possible.
The U.S. Air Force is committed to IT modernization, as exemplified by its ability to embrace change and transformation in how critical systems are procured and deployed. And Dell Technologies is committed to supporting the Air Force in its endeavors, so the service will always be ready for what’s next.