The visual generation & the ecommerce revolution
You might have a great website, selling great products, but if you don’t have a compelling visual experience online, you might soon be struggling to keep up with your competitors.
According to Kissmetrics, 93 percent of consumers place visual appearance above all other factors when shopping online. So how does this affect online retailers? Well, the same as product placement and store layout does in bricks-and-mortar stores. As always, it is a case of fight or flight for retailers, with global competition and technological changes confirming the need for visual innovation on eCommerce sites.
It seems that online retailers sometimes forget that people have always communicated in a visual manner, dating as far back as the days of prehistoric cave painting.
Nowadays, we connect emotionally to images more than video, audio or text. People make decisions and take action quicker when prompted by images, rather than by reading a lot of text. According to Hubspot, 90 percent of the information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.
So why is there a need for a visual revolution? It’s simple. eCommerce sites are yet to perfect the art of visual display as well as physical stores have, and now there is a generation demanding it.
Read related articles in Business Review USA
- Everything retailers should know about tablet shopping
- Changing the global retail landscape with m-commerce
- Top 10 most valuable brands in North America
The demographic ranging from ages 18-34, are the driving force behind the visual revolution that is and must take place in eCommerce. This key demographic is part of a new ‘visual generation’ that is driven even more so than the generations before them by visual imagery.
We all know how the saying goes: a picture is worth a thousand words. This could not be truer in today’s society where images have become even more popular reinforced by the ability to take and share photos with smartphone cameras. WeSEE report that 40 percent of consumers aged 35 and under have used their mobile devices to take photographs of products in-store that they wish to purchase later on. Why wouldn’t online retailers quickly encourage and even influence this behavior?
The visual generation readily adopt new shopping technologies but they are hungry for more to further enable their online and mobile shopping. Research confirms that at least 40 percent of young consumers expect a richer visual experience while shopping online. These shoppers are not only more visual in their web usage, but it is a part of their inherent nature to share their shopping and purchasing ideas with friends, hence the demand for greater visual technologies in eCommerce.
If you want to make your site more appealing to shoppers, the time is now to put your visual foot first. Here are some technologies that allow online retailers to engage and delight the visual generation.
Interactive display’s such as Show. See. Sold.powered by thereitis, help shoppers browse an entire collection finding items that catch their eye, while increasing time on site, conversion and average spend for online stores. Online shoppers can spin, zoom and click through items delivering a more immersive interactive experience.
Zoom technologies like Magic Toolbox allow online retailers to showcase their products up-close in stunning detail, providing a rich visual experience for site visitors that is second only to physically viewing the product.
With Visual Shopping Engine’s like PicCommerce, customers can visually search online stores by color and shape, meaning that shoppers can enjoy a shopping experience closer to the sophisticated outfit matching and color coordination experiences that happen when shopping in the real world.
Now over to you. What will you be doing to target the visual generation? Leave us a comment and let us know your thoughts.
About the author
Shaylee Rogers is the Marketing Coordinator for thereitis Show. See. Sold.Interactive Display for Shopify. Learn more about Interactive Display at www.showseesold.com
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.