Wal-Mart trial direct-to-fridge delivery service

By Pouyan Broukhim

Wal-Mart has announced that it is trialling a new delivery service that would enable food products to be delivered inside customers refrigerators even when they are not home.

The retail giant is partnering with Deliv, a same-day delivery startup, the company that is also partnering with Wal-Mart’s Sam’s Club stores in Miami.

“This may not be for everyone – and certainly not right away – but we want to offer customers the opportunity to participate in tests today and help us shape what commerce will look like in the future,” said Sloan Eddleston, Vice President of Walmart Ecommerce Strategy.

See also:

“We want to do more in the future by delivering groceries and other orders in whatever location works best for our customers – inside the house for some and in the fridge/freezer in the garage for others.”

“The possibilities are endless, and we look forward to exploring how we can further serve our customers’ needs.”

The orders would provide the delivery driver with a one-time code to unlock customers’ homes to allow the delivery to arrive. The customer also receives an alert, allowing them to be notified so that they can watch the delivery in real time in order to calm any security worries.

The news comes in the midst of an ever-evolving ecommerce battle between Wal-Mart and key rival Amazon, who most recently expanded their grasp on the restaurant industries.

Jeff Bezos’ company teamed up with Olo this week, an agreement that will see Amazon’s delivery services utilised by the likes of Applebee’s and Chipotle.

Share
Share

Featured Articles

Microsoft, McDonald’s latest firms to run civil rights audit

Microsoft and McDonald’s join Amazon, Citi, JPMorgan and others in conducting civil rights audits, as investor pressure to achieve racial equity mounts

Deep dive: Investment in carbon capture rises as CO2 spikes

Investment in carbon removal solutions and startups is heating up as fast as the planet, with Temasek and CEMEX Ventures the latest VCs to launch funds

Dialight envisions a safe industrial world with LED lights

Reliance on inefficient lighting technologies are not only harmful to the environment, but also increase injury risk and cost

Top 10: Tech, cyber, 5G, cloud speakers at TECH LIVE LONDON

Technology & AI

Eight big announcements made at Davos 2022, from ESG to tech

Sustainability

Hear Vodafone Business cyber chief Kawalec at Cyber LIVE

Leadership & Strategy