May 19, 2020

What does Meetup Pro offer businesses and corporations?

Salesforce
Meetup
Meetup Pro
groups
Tomás H. Lucero
2 min
What does Meetup Pro offer businesses and corporations?

Since its launching in 2002, Meetup has been the go-to platform to create and manage small communities around shared interests. Today, the portal has more than 21 million members and 200,000-plus groups, and is available in six languages including Italian and Portuguese. Lately, though, it has been challenged by free services like Facebook Groups and has lost some consumer market share. Yesterday, Meetup introduced Meetup Pro, a service targeted at businesses that can create a growth opportunity for the company.

Speaking to Tech Crunch, VP of Product at Meetup Fiona Spruill says that Meetup Pro will allow organizations to increase engagement with their constituencies, which she stated can then help to “increase sales, encourage more visits to a store or help spread the word about their products.”

Quoted in Tech Crunch, Spruill explained which companies are using Meetup Pro now and what they’re doing with it. “Tech companies including Salesforce and Docker are some of the earliest adopters because they’re familiar with our platform, and their users are already active on Meetup…But it’s not just tech companies. Many other businesses see an opportunity to create communities by bringing people together to talk in real life, to form friendships and to do fun things together,” she says.

“For example, Performance Bicycle is a franchise of bike shops that organizes local biking Meetups that leave from their stores. Girl Develop It is an organization that was spawned on Meetup. It started as a single Meetup to teach women to code, and now has grown to include 47 locations around the country,” Spruill said to Tech Crunch.

While Meetup Pro is not yet a full-service application a suite of business tools will be added soon. These include analytics and reporting that will let groups map out essential network metrics based on member engagement. Additionally, there will be tools that will allow an organization to communicate with local leaders, share news, offer support and gather feedback.

Meetup Pro has strong marketing potential as well. According to Tech Crunch, the service will facilitate the organizing of membership lists and individual member profiles: “Organizations will also be able to manage their membership lists more easily with the new product by sorting member information based on things like activity level. This can help them target more involved members when sending out communications, as well as connect with those more casual followers and turn them into engaged users. And organizations will be able to drill down and view individual member profiles.”

Related Story: Marketing to Millennials: Gaining the trust of a wary generation

Related Story: University of Oregon students flock to learn marketing and branding

Like us on Facebook, follow us on Twitter!

Read our latest edition - Business Review USA 

Share article

Jun 18, 2021

Intelliwave SiteSense boosts APTIM material tracking

APTIM
Intelliwave
3 min
Intelliwave Technologies outlines how it provides data and visibility benefits for APTIM

“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.

We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time  spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.

Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate. 

With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.

There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.

Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture. 

It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.

Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.

On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.

As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.

A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.

 

Share article