What you need to know about Google +1

By Bizclik Editor

Written By: Nadia Ibanez

Just days after Google got a slap on the wrist about its privacy policy issues with its Google Buzz, Google is making another move to attempt to become a force in the social media world. The search engine giant has launched a feature called “+1” that is strikingly similar to Facebook’s “Like” button, but is integrated into Google search.

Google users who opt into +1 button experiment in Google Labs will see the +1 icon next to every link in Google search results. When users +1 a link, their name becomes associated with the link in search results, on ads and all over the web – so if you’re into privacy on the web, this may not be a good project to become part of. And if you have a Google Profile, which is required to use the +1 lab, those +1’s will also be available for viewing. This is a serious “public stamp of approval” as Google calls it, and makes for a worldwide ability for strangers to see what you’re into on the Internet.

See top stories in the WDM Content Network:
Google’s-Self Driving Cars 
Enterprise Software Improving your Business
• Click here to read the latest edition of Business Review USA 

It seems as if Google has taken a couple notes from Facebook’s Like button and will also allow readers to +1 a link without ever leaving the publisher’s site. Since the inception of the Like button, more than 2 million websites have installed the application. Google may have a bit less exposure to its +1 program, since user activity becomes public knowledge. I can imagine social media and marketing junkies, along with business owners, will definitely find interest in +1 to build a brand and engage customers. Google also says +1 data will directly influence its market share dominating search rankings.


Featured Articles

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

During this unprecedented era of rapid digital transformation, establishing a well-functioning ecosystem stands to benefit both employees and customers

Mastercard: Supporting clients at a time of rapid evolution

Mastercard has announced a significant expansion of its consulting business with the launch of new practices dedicated to both AI and economics

Why Ceridian has boldly rebranded to Dayforce

Human Capital

McKinsey’s eight lessons in leadership for aspiring CEOs

Leadership & Strategy

KPMG: The biggest challenges facing global CEOs in 2023

Leadership & Strategy