Your Domain Extension Could Be Hurting Your Business!
In a 2013 study by Canadian Internet Registration Authority (CIRA), it was reported that 89 percent of Canadians believe it is important for Canadians to have a .CA extension. Additionally, 69 percent of online users in Canada say businesses and organizations should use a .CA website.
In today’s world, your website is the perpetual storefront of your business. To survive in the online and mobile business world, a website is a must to ensure your business gets the maximum exposure.
When you are choosing a domain name it is very important to consider your geographic market. A .COM domain extension conveys that your business is targeting a global market. At the same time, a .CA domain extension shows that you primarily do business in the Canadian market.
Is Your SEO Optimized for the Right Search Engine?
If you have launched a website (or expect to do so in the near future) and want that website to be visible within the search results to Canadian audiences, geotargeting should be your priority.
What is geotargeting?
Geotargeting is used by Google to assign a geographic location to a particular website in order to show searchers more relevant local information. Google knows the IP address location of every search conducted and filters the search results to raise the prominence of locally published websites.
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Google maintains a different database for Canada. Therefore, when a user searches Google from Canada, different search results turn up than if the same search was performed outside of the country. If users in Canada enter google.com in their browsers, they are automatically redirected to google.ca. So it is safe to say that .CA has become a national identifier.
In order to target your SEO to the right audience you want your site to give Google as many hints as possible about the geographic market you serve.
Today Google’s algorithm relies on more than 200 clues to ensure users are getting the right results on their search. These clues include original content, region and page rank of a website.
Google tends to change the conditions of its algorithm sporadically. Given Google’s current guidelines, it would be best practice to purchase both .COM and .CA for your business’s domain extension. Domain extension names are rather inexpensive so, if possible try to acquire other domain extensions such as .NET, .INFO, etc.
However, if push comes to shove, having a .CA domain extension does give your business certain advantages that the standard .COM extension doesn’t. The issue, of course, is where your prospective clientele lie. Simply put, Canadian users will benefit greatly from a .CA extension.
How changing your company's software code can prevent bias
Two-third of tech professionals believe organizations aren’t doing enough to address racial inequality. After all, many companies will just hire a DEI consultant, have a few training sessions and call it a day.
Wanting to take a unique yet impactful approach to DEI, Deltek, the leading global provider of software and solutions for project-based businesses, took a look at and removed all exclusive terminology in their software code. By removing terms such as ‘master’ and ‘blacklist’ from company coding, Deltek is working to ensure that diversity and inclusion are woven into every aspect of their organization.
Business Chief North America talks to Lisa Roberts, Senior Director of HR and Leader of Diversity & Inclusion at Deltek to find out more.
Why should businesses today care about removing company bias within their software code?
We know that words can have a profound impact on people and leave a lasting impression. Many of the words that have been used in a technology environment were created many years ago, and today those words can be harmful to our customers and employees. Businesses should use words that will leave a positive impact and help create a more inclusive culture in their organization
What impact can exclusive terms have on employees?
Exclusive terms can have a significant impact on employees. It starts with the words we use in our job postings to describe the responsibilities in the position and of course, we also see this in our software code and other areas of the business. Exclusive terminology can be hurtful, and even make employees feel unwelcome. That can impact a person’s desire to join the team, stay at a company, or ultimately decide to leave. All of these critical actions impact the bottom line to the organization.
Please explain how Deltek has removed bias terminology from its software code
Deltek’s engineering team has removed biased terminology from our products, as well as from our documentation. The terms we focused on first that were easy to identify include blacklist, whitelist, and master/slave relationships in data architecture. We have also made some progress in removing gendered language, such as changing he and she to they in some documentation, as well as heteronormative language. We see this most commonly in pick lists that ask to identify someone as your husband or wife. The work is not done, but we are proud of how far we’ve come with this exercise!
What steps is Deltek taking to ensure biased terminology doesn’t end up in its code in the future?
What we are doing at Deltek, and what other organizations can do, is to put accountability on employees to recognize when this is happening – if you see something, say something! We also listen to feedback our customers give us and have heard their feedback on this topic. Those are both very reactive things of course, but we are also proactive. We have created guidance that identifies words that are more inclusive and also just good practice for communicating in a way that includes and respects others.
What advice would you give to other HR leaders who are looking to enhance DEI efforts within company technology?
My simple advice is to start with what makes sense to your organization and culture. Doing nothing is worse than doing something. And one of the best places to start is by acknowledging this is not just an HR initiative. Every employee owns the success of D&I efforts, and employees want to help the organization be better. For example, removing bias terminology was an action initiated by our Engineering and Product Strategy teams at Deltek, not HR. You can solicit the voices of employees by asking for feedback in engagement surveys, focus groups, and town halls. We hear great recommendations from employees and take those opportunities to improve.