Top 10 North American Brands
10. General Electric
Headquartered in Boston, Massachusetts, General Electric is a multinational energy conglomerate focused on developing and manufacturing products for the “generation, transmission, distribution, control and utilization of electricity”, according to Forbes. The company reported net sales of US$121.5bn in 2018, as well as net losses of $7.8bn. In October, General Electric promoted H. Lawrence Culp Jr to CEO and chairman of the board. He is the first outside hire to the position in the company’s 126 year history.
The McDonald’s Corporation was founded in 1955 and is the most valuable restaurant conglomerate in the world, engaging in the management and franchising of chain restaurants globally. It is also the second-largest fast food chain by number of restaurants, with 37,200 locations worldwide. The company reported a net revenue of $23.2bn in 2018, and profits totaling $5.4bn, the highest since 2013. McDonald’s is headquartered in Oak Brook, Illinois, and its CEO is Steve Easterbrook, who has served in the position since 2015.
Dallas-based company AT&T Inc. engages in the provision of digital communication and entertainment services in the United States and abroad. The company is ranked 5th on the Forbes list of the largest public companies in America. AT&T also ranked 4th on the Forbes list of most profitable American companies, with a bottom line totaling $30.6bn in 2018, a 10-year high point for the company. Randall Stephenson, AT&T’s CEO, has served in the position since 2007.
7. Walt Disney
Founded in 1923, the Walt Disney Company is headquartered in Burbank, California and functions as a “diversified international family entertainment and media enterprise” that operates through the “Media Networks, Parks & Resorts, Studio Entertainment and Consumer Products & Interactive Media” segments, according to Forbes. The company reported net sales of $56.8bn in 2018, with a net profit of $11.5bn. Both represent continuations of a nine-year growth period.
6. Coca Cola
The Coca-Cola Company is headquartered in Atlanta, Georgia. Founded in 1892, it is the second-oldest company in the Top 10, behind General Electric. Coca-Cola engages in the manufacturing, marketing and sale of non-alcoholic beverages, according to Forbes. Brands managed by the company include: Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite, Minute Maid, Georgia, Powerade, Del Valle, Schweppes, Aquarius, Minute Maid Pulpy, Dasani, Simply, Glaceau Vitaminwater, Bonaqua, Gold Peak, Fuze Tea, Glaceau Smartwater, and Ice Dew. In 2018, Coca-Cola’s assets totaled $93.3bn, an all-time high for the company.
Seattle-based company, Amazon.com Inc. provides online retail shopping services worldwide. With 566,000 workers, it is the largest employer in the Top 10, and is ranked 1st on Forbes’ list of US digital companies. Amazon reported net sales of $193.2bn in 2018, with record profits of $3.9bn. Jeff Bezos founded the company in 1994 and serves as its chairman and CEO. His personal net worth is reported by Forbes as $126.2bn, the largest in the world.
Founded by Mark Zuckerberg and headquartered in Menlo Park, California, Facebook, Inc. provides online social networking services to 2.28bn users worldwide, according to Statista. In addition to the Facebook brand and services, the company also controls Instagram, Messenger, Whatsapp and Oculus. In 2018, Facebook reported record high sales, profits, and valuation of its asset portfolio, with $44.6bn, $88.9bn, and $17.9bn respectively. Founded in 2004, it is the youngest company in the Top 10.
Microsoft Corp. has engaged in the development and marketing of software and hardware products for computing devices, servers, phones and intelligent devices since 1975, according to Forbes. “It also offers server applications for distributed computing environments, productivity applications, business solution applications, desktop and server management tools, software development tools, video games, and online advertising”. Microsoft’s CEO, Satya Nadella, has served in the position since 2014.
Headquartered in Mountain View, California, Google Inc. is a multinational software company, focusing on the provision of services relating to internet-based services, including online advertising technologies, search engine, cloud computing, software, and hardware. The company has experienced a 10-year period of continuous revenue, profit, and asset growth, reporting $66bn, $9.7bn, and 18.5bn respectively.
Apple Inc. is based in Cupertino, California and engages in the design, manufacture, marketing and sale of mobile communication, media devices, personal computers, and portable digital music players, according to Forbes. The company is ranked 3rd on Forbes’ list of the world’s best employers, and is America’s largest public company in terms of asset valuation, sales, and profits. In 2018, Apple reported record high sales, profits, and asset portfolio valuations, with $217.5bn, $53.3bn, and $367.5bn respectively. Tim Cook has served as the company’s CEO since 2011, previously working under founder and owner Steve Jobs as Apple COO.