Bank of America makes huge job cuts as digital banking takes over

By Sumit Modi

Digital banking is costing massive amounts of jobs, as Bank of America's consumer arm prepares to rid itself of as many as 8,000 employees.

The need for tellers and back-office staff is reducing all the time, but the company does plan to add more sales staff - including loan officers and investment advisors - to improve its processes and customer service.

Visitors to bricks-and-mortar banks have declined steadily, lessening the need for front-of-house staff.

Bank of America has already been forced to reduce its headcount by almost 40,000 since 2009, and its number of retail branches has fallen by around 1,400.

Online, the bank continues to flourish: the number of mobile banking users has now surpassed 20 million - a third of its 60 million-strong customer base - and the division's net income of $1.8 billion in Q1 of this year was up over a fifth from 2015. However, shares are down 21 percent this year - the worst-performing in the KBW index of 24 US lenders.

While most customers are content to use online banking features for everyday transactions, they still visit branches for more complex issues, and the company has stated that for every three tellers that are laid off, two sales people will be hired in their place. 

 

Follow @BizReviewUSA and @NellWalkerMG

Read the June issue of Business Review USA & Canada here

 

Share

Featured Articles

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

During this unprecedented era of rapid digital transformation, establishing a well-functioning ecosystem stands to benefit both employees and customers

Mastercard: Supporting clients at a time of rapid evolution

Mastercard has announced a significant expansion of its consulting business with the launch of new practices dedicated to both AI and economics

Why Ceridian has boldly rebranded to Dayforce

Human Capital

McKinsey’s eight lessons in leadership for aspiring CEOs

Leadership & Strategy

KPMG: The biggest challenges facing global CEOs in 2023

Leadership & Strategy