Nike accelerates data analytics strategy with Zodiac acquisition

By Pouyan Broukhim

Leading US Oregon-based retail company Nike has acquired consumer data analytics firm Zodiac in the aim of accelerating the improvement of its customer service policy that will look to serve consumers both more quickly and more personally.

“The acquisition of Zodiac demonstrates our commitment to further accelerating Nike’s digital transformation and enhancing our consumer data and analytics capabilities to help us serve consumers globally,” said Adam Sussman, Vice President and Chief Digital Officer, Nike.

See also:

“We’re adding world-class data-science talent and best-in-class tools to power 1:1 relationships with consumers through digital and physical consumer experiences.”

Nike’s acquisition of Zodiac is latest demonstration of retail companies attempting to digitize their operations, with Levi Strauss having recently unveiled a new end-to-end digital platform that redefines its product marketing.

The news comes a week after the company announced that its current Chairman, President and CEO, Mark Parker, will continue in this role beyond 2020, whilst Elliot Hill has been appointed as the company’s President of Consumer and Marketplace.

“We are fortunate to have a strong management team in place who is well suited to drive our next stage of growth and to steward and evolve our culture in the future.”

Share

Featured Articles

How Elon Musk pulled off a $44bn hostile takeover of Twitter

As the world’s richest man, Elon Musk, takes over tech giant Twitter, we highlight the timeline that led to this titanic takeover

Amazon, Alphabet, Wells Fargo best workplaces, says LinkedIn

The top 50 workplaces to grow careers prioritise flexible work and tuition-support programs, as top-ranking firms Amazon and Alphabet prove, says LinkedIn

Top 10 women in technology in the US

These 10 women in tech are forging a path into bold areas of innovation and technological ambition, according to sister publication Technology Magazine

8 executive moves to crypto – from mainstream to startup

Technology & AI

Digital Twins tech ‘missing link’ in urban decarbonisation

Technology & AI

The Metaverse Foundry from Infosys is a business playground

Technology & AI