WestJet vs. Air Canada: who will dominate Canada's airline market?

By anna smith

WestJet Airlines has signed a deal to buy at least 10 Boeing 787 airplanes that will be used on international routes, thus making a major move in its assault of Air Canada.

There is currently debate as to whether Canada can sustain WestJet and Air Canada – two airlines that operate domestically and internationally. In 2019, West Jet airline will receive the first of 10 planes (it has an option on another 10) and Air Canada takes delivery of the remainder of the 37 Boeing 787s that have boosted its international operations.

In the battle for the future of Canada’s airline market, who will win? It’s a close call, so we’ve gathered some basic information about both airlines to gauge USPs and signs of dominance.

 

WestJet Airline

2016 Revenue: 4.122 billion

Fuel consumption (litres): 1,405 million

Fleet size: 153

Share price (3 May): 22.06

Plane models: 70 Boeing and Airbus wide-body aircraft, Embraer regional jets. Airbus A319 aircraft, Airbus A321, Boeing 767-300 aircraft. 

Future: WestJet plans to establish an ultra-low-cost carrier (ULCC) to defend its status as the low-fare airline in Canada

AirCanada

2016 Revenue: 14.6 billion

Fuel consumption (litres): 1,160 million

Fleet size: 381

Share price (3 May): 12.75

Plane models: Boeing 737 Next Generation aircraft, Bombardier Q400 aircraft and over Boeing 767-300ERW

Future: This year, Air Canada will launch a range of new destinations, including Toronto to Mumbai, Montreal to Algiers and Vancouver to Taipei

Share
Share

Featured Articles

CEOs are losing interest in sustainability - survey

CEOs cite worry over AI, inflation and global uncertainty as trumping any action over climate change – just as consumers want to see companies do more

Darktrace CEO Steps Down as Thoma Bravo Buys Company

Cybersecurity firm Darktrace has announced that CEO Poppy Gustafsson is standing down ahead of its takeover by US private equity firm

Why You Want Your Staff to Work Shorter Hours

Encouraging staff to work shorter hours for the same pay may seem counterintuitive, but the author of a new book says data show workers are more productive

Why CEOs need to create an AI doppelganger of their business

Technology & AI

Nvidia CEO Sees Wealth Plummet by $10bn in Just One Day

Technology & AI

CEOs Meet Government to Discuss Make Work Pay Scheme

Human Capital