5 ways to amplify your event email open rates
If your business wants to increase attendance at its next event, then you need to focus on your event emails.
The question is how can you successfully reach recipients and increase your email open rates?
Here are just a few ways to make sure everyone on your mailing list opens your event emails:
Don't overdo it
Just because you have an impressive number of subscribers on your email list doesn't mean they all want multiple emails about your next business event. That's why it's important to practice some restraint when sending your event emails.
Sending one or maybe two event emails will increase the chances of customers opening those emails.
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However, sending too many email reminders will only annoy your customers. This will result in your recipients ignoring future event emails.
It's also important to target the right audience with your event emails. Not everyone wants to attend your business events and that's fine.
Targeting past event attendees and regular shoppers rather than one-time customers will result in higher open rates.
Give the subject line a little love
The first thing that pops out with an email is the subject line.
As the following article looks at, if you want to increase your event email open rates, then you need to make sure your subject line shines. Don't just put something generic like "Sales Event" or "Upcoming Event" in your subject lines.
Instead, try to be more descriptive with your subject lines while still keeping the word count low.
For example, if your business is throwing a sales event, put "Huge Storewide Sale! 30% to 50% Off All Merchandise" in the subject line. When recipients have a better idea of what's in the email, they'll be more likely to open it.
Put important dates and times in the spotlight
The most important part of any event email is the pertinent facts, such as the date and time the event takes place. By putting this information in bold print at the top of your email, recipients will get all the information they need right away.
Putting event dates and times in the body of the email is effective, but only if recipients open your email in the first place.
To ensure they do, consider putting at least the date or day of the week the event takes place in the subject line.
Whether you put "Friday, Saturday, and Sunday" or "This Weekend" in the subject, interested recipients will definitely open the email to find out the exact time your event takes place.
Much like the example above, make sure you don't skimp on the facts in the body of the email itself.
To use the sales event example again, make sure you mention which products are on sale and how much of a discount your shoppers will be receiving. This will make your email worthwhile to customers and increase future open rates.
Send with time to spare
Finally, make sure you send your business's event emails with plenty of time to spare. There's nothing worse than getting an event email the day before or the day of the event.
Being timely will give those recipients who do open your event emails plenty of time to plan on attending.
When you're ready to increase event attendance, keep in mind the email open rate tips above.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including email marketing and business event planning.
This story originally appeared on our sister site Business Review Canada
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”