May 19, 2020

Best Websites for Your Business to Attract Canadian Consumers

online advertising
search engine marketing
social media marketing
email marketing
Mana Tulberg
3 min
Best Websites for Your Business to Attract Canadian Consumers

Read the latest edition of Business Review Canada!

Using the Internet as a means of advertising and marketing promotional materials to consumers has become the forefront of many companies’ advertising campaigns.  Online advertising can be found in the forms of search engine marketing, social media marketing, email marketing and website advertising. According to the Interactive Advertising Bureau of Canada, by the end of 2014, Internet ad revenues will rise to $4 billion, that is a 13% growth from 2013.

While media consumption continues to transition to new digital platforms, businesses are scrambling to find the best and most effective method of online advertising. As with traditional offline advertising, online ad campaigns need to focus on target audience’s demography, geography, psychology, and most importantly, the media and platforms used by these consumers.

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According to Alexa.com, the top 5 most visited sites used by Canadians in 2014 are:

 1-  Google.ca

Canada’s Google website with its own Canadian database.

Google.ca is the site with the highest combination of visitors and page views per day in Canada. With 91.9% of Canadians using both Google.ca and Google.com to conduct their online searches, Google seems to be an obvious choice for enhancing a company’s growth.

2-  Facebook.com

A social media platform that connects people to keep up with friends, upload photos, share links and videos.

With 7 million daily Canadian users, Facebook is the 2nd most daily visited site in Canada. Being the most used social media website in the country, Facebook has become a great tool for brands to reach, build a relationship and communicate with their potential customers. 

3-  YouTube.com

YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide!

Canadians rank third in the world for the use of YouTube spending an average of 17.59 minutes per day on this site.  With in-video advertising, there is a great deal of opportunity for brands to be in front of their clients.

4-  Yahoo.com

A major Internet portal and service provider, offering search results, customizable content, chatrooms, free e-mail, clubs and pager.

Yahoo.com commands 2% share of web searches in Canada. Even if the number of Yahoo users in Canada seems low, businesses should not ignore this small fraction of potential clients.

5-  Amazon.ca

The online shopping superstore in Canada!

84.6% of the visits to Amazon.ca per month are from Canada, giving a focused audience to businesses for their online marketing purposes.

Online advertising has become an essential element in a company’s yearly marketing and promotional strategy. Numerous benefits such as cost efficiency, robust customer targeting and insight, make online marketing an imperative instrument for growth and awareness of a brand.

In case you are still uncertain about the importance of online advertising, here are a few more facts about Canadians Internet use:

  • 87% of Canadians are connected to the Internet.
  • 99.5% of Canadians who use the Internet use it daily.
  • Average Canadian spends 41 hours each month online.
  • 74% of Canadians research products online before buying in store.
  • 50% of Canadians shop online.

Source: ComScore.com

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

NASCAR
Microsoft
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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