May 19, 2020

Better Collective to acquire iGaming company RotoGrinders for $21mn

Better Collective
RotoGrinders
Sports Betting
iGambling
hotmaillogin
3 min
Better Collective to acquire iGaming company RotoGrinders for $21mn

Denmark-based digital gambling platform developer, Better Collective, announced today the continuation of its planned expansion into the US iGambling market. The company has confirmed the successful purchase of 60% of the shares in RotoGrinders for a cash consideration of US$21mn.

The company also announced plans to purchase the remaining 40% between 2022 and 2024, at a price determined by future growth and profitability of RotoGrinders and Better Collective’s other business in the United States.

Founded in 2009 and headquartered in Nashville, Tennessee, RotoGrinders owns a network of platforms for sports betting and daily fantasy sports (DFS), including rotogrinders.com, pocketfives.com, sportshandle.com, usbets.com and pennbets.com. The company has historically focused on DFS. However, with the changing regulation in the US market since 2018, the business focus has increasingly been directed towards affiliation to sports betting and other online gambling.

Calvin Spears, CEO and co-founder of RotoGrinders, commented: “Joining the Better Collective group will help us fully realize the potential we've created with the RotoGrinders network. Regulated online sports betting will create an enormous affiliate marketing opportunity in the US. We feel Better Collective is the perfect partner for us as this opportunity unfolds. The experience, resources, and technology they've built up over the past 15 years in European sports betting will prove incredibly valuable here.  Our combined goal is to be the largest US sports betting affiliate and we're in a great position to make it happen.”

Better Collective already possesses a number of online sports betting revenue streams active in the US. The acquisition of RotoGrinders will boost its presence in the market, and is expected to increase revenue by $10mn annually.

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The transference of legislative authority over sports betting from the federal to state level in May 2018 has, over the past year, seen several states move to repeal the existing ban. According to Better Collective, the US sports betting market could surpass $6bn in five years.

Jesper Søgaard, CEO of Better Collective, said: “Since PASPA was repealed by the US Supreme Court last year, we have carefully evaluated how best to establish Better Collective in the growing US market. We have assessed various acquisition opportunities, searching for access to strong products and dedicated people with insight into this market. We strongly believe that we found exactly that in RotoGrinders, where we see a strong and dedicated management team and talented employees. Management and key employees remain shareholders in RotoGrinders for the coming years, in which the US market is expected to unfold, whereby management and key employees on the one side and Better Collective on the other to a large extent share the potential risks and upside. We are truly excited about this opportunity.”

Following the sale, RotoGrinders will remain headquartered in Nashville and be the center for operating US focused products and business. Better Collective USA, Inc. has opened an office in New York, which will coordinate all of Better Collective’s activities in the US, including sales and marketing activities.

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Jun 23, 2021

Sutherland Healthcare helps digitize human experiences

Northwell Health
Sutherland Global
3 min
Engineer human healthcare experiences that truly matter with Sutherland Healthcare

Sutherland Healthcare is a partner in your quest to achieve the Quadruple Aim of improving patient experience, clinical experience, and health outcomes—while lowering costs. They help optimise the value potential of the technologies at hand, remapping existing processes into end-to-end solutions that advance the art of the possible. 

Exposing clients to the value of automation and analytics, Sutherland Healthcare ramps up those capabilities into “service as opportunity” as appetite and ability permit. They free up capital, energy and leadership attention for core competencies and leverage what others can do better, growing their client teams’ skills and capabilities for future success. 

“We serve clients from back-office processes, through to the end-of-customer experience and along the way, leverage big data and deep analytics,” said Matthew Collier, CEO of Sutherland Healthcare.

“We bring a deep domain expertise to each industry, particularly in healthcare,” commented Collier who stresses they meet their clients wherever they are on their digital transformation journey. “From the earliest spectrum of outsourcing through to the point of cloud, we can meet them.”

Founded in 1986, Sutherland Healthcare is a global organisation with over 15 locations and 5000+ employees including healthcare development, analytics and data science teams. With an average Net Promoter Score (NPS) of 80, Sutherland Healthcare uses proprietary analytics, omnichannel and back-office platforms, bots and tools.  They work with six of the top 10 US health plans and more than 100 health industry clients – from stand-alone hospitals to large health systems and medtech companies.

For 12 years, Sutherland has been a partner of Northwell Health - New York’s largest health system serving 11 million people.  

“This has been a true partnership and the outcomes have been really impressive,” said Collier who pointed out the following savings:

  • 15 per cent year over year cash collections
  • 37 per cent reduction in bad debt 
  • 18 per cent decrease in average AR days 
  • 15 per cent increase in our engagement 

The company heritage of being a “future-ready organisation” came to fruition during the pandemic. “By having deeply digital technology enabled service in the RCM arena, we were able to flex up and down with demands from clients,” said Collier.

“Most health systems will tell you that their data is a gold mine both for clinical benefit and economic value.  A more apt description is that it is like an underground oil field which is not very useful. But by partnering with us we can help extract that oil and put that data in the cloud. We can help to refine that oil using our proprietary data monetisation tools to make that data interoperable.”

“Within the first three weeks of COVID-19 we had everyone globally working from home. A treasure trove of technologies enabled us to do that effectively while safeguarding  Protected Health Information (PHI). 

“Sutherland is at its heart, a tech enabled services company and that gives us the edge when the best solution is neither a technology or services solution, but rather the hybrid of the two.”

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