BNN to rebrand following Bell Media and Bloomberg partnership
Bell Media and Bloomberg have announced plans to rebrand BNN to BNN Bloomberg, as the two have partnered up to create a diversified leading business news platform.
“Adding Bloomberg’s worldwide assets, culture, and multi-platform product offering to Canada’s established and most-watched business news network is an ideal fit,” said Randy Lennox, President, Bell Media. “BNN Bloomberg will evolve Canadian business news for years to come, while also offering considerable and valuable content to our radio stations across the country.”
The companies will compile a joint portfolio of digital, television and radio-based business content, leveraging both Bloomberg’s five Canadian news bureaus and its network of 2,700 journalists and analysts, in addition to BNN’s own resources.
“As a leading global business media company, Bloomberg Media provides a unique and differentiated multi-platform content offering, and this agreement reinforces our aggressive partnership expansion strategy with leading news providers in the world’s most important markets,” said Justin Smith, CEO of Bloomberg Media.
“BNN Bloomberg builds on our already strong reach in Canada, and together with Bell Media, we look forward to delivering quality business and financial news and analysis to Canada’s decision makers across TV, radio, and digital.”
BNN’s website will be transformed to BNNBloomberg.ca as part of the deal, whilst BNN’s own news channel will become available around the clock as a result of Bloomberg’s vast resources.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”