May 19, 2020

Bring new life to your event email open rates

email marketing
small business
Marketing
Leadership
Adam Groff
3 min
Bring new life to your event email open rates

If your business wants to increase attendance at its next event, then you need to focus on your event emails.

RELATED TOPIC: Social media mistakes all businesses should avoid

The question is how can you successfully reach recipients and increase your email open rates?

Here are just a few ways to make sure everyone on your mailing list opens your event emails:

Don't overdo it

Just because you have an impressive number of subscribers on your email list doesn't mean they all want multiple emails about your next business event. That's why it's important to practice some restraint when sending your event emails.

Sending one or maybe two event emails will increase the chances of customers opening those emails.

However, sending too many email reminders will only annoy your customers. This will result in your recipients ignoring future event emails.

It's also important to target the right audience with your event emails. Not everyone wants to attend your business events and that's fine.

Targeting past event attendees and regular shoppers rather than one-time customers will result in higher open rates.

Give the subject line a little love

The first thing that pops out with an email is the subject line.

As the following article looks at, if you want to increase your event email open rates, then you need to make sure your subject line shines. Don't just put something generic like "Sales Event" or "Upcoming Event" in your subject lines.

Instead, try to be more descriptive with your subject lines while still keeping the word count low.

For example, if your business is throwing a sales event, put "Huge Storewide Sale! 30% to 50% Off All Merchandise" in the subject line. When recipients have a better idea of what's in the email, they'll be more likely to open it.

Put important dates and times in the spotlight

The most important part of any event email is the pertinent facts, such as the date and time the event takes place. By putting this information in bold print at the top of your email, recipients will get all the information they need right away.

Putting event dates and times in the body of the email is effective, but only if recipients open your email in the first place.

To ensure they do, consider putting at least the date or day of the week the event takes place in the subject line.

Whether you put "Friday, Saturday, and Sunday" or "This Weekend" in the subject, interested recipients will definitely open the email to find out the exact time your event takes place.

Be descriptive

Much like the example above, make sure you don't skimp on the facts in the body of the email itself.

To use the sales event example again, make sure you mention which products are on sale and how much of a discount your shoppers will be receiving. This will make your email worthwhile to customers and increase future open rates.

Send with time to spare

Finally, make sure you send your business's event emails with plenty of time to spare. There's nothing worse than getting an event email the day before or the day of the event.

Being timely will give those recipients who do open your event emails plenty of time to plan on attending.

When you're ready to increase event attendance, keep in mind the email open rate tips above.

RELATED TOPIC: Grow your business with these 3 tips

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including email marketing and business event planning.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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