Chigago advertising agency receives $4bn US Army contract
Chicago advertising agency DDB announced this week it had been selected to handle the US Army advertising account. The contract is for "a full array of advertising and marketing services for a 5-year base period and two successive option periods of, respectively, 3 years and 2 years, for a total possible period of performance of 10 years," according to a Government Accountability Office. The Chicago Business Journal reports the deal has been valued at US$4bn over the possible 10 year period.
Chicago DDB has been selected as the lead agency in the deal, which has been officially awarded to the company’s parent, Omnicom Group Global Agency. Eight other companies belonging to Omnicom are expected to be involved in the deal, but DDB Chicago “will have the distinction of being the lead agency on the business.”
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According to the Chicago Business Journal, “The group of Omnicom agencies working on the Army account will tentatively be called Team DDB.”
DDB Chicago also led Omnicom Global’s efforts to secure the account, a “complicated and protracted process that spanned two years”. According to the Department of Defence press release, DDB outbid four other contractors to receive the account, including incumbent McCann Worldgroup. According to AdAge, McCann Worldgroup “has said it is taking the matter of its dismissal from the review to the U.S. Court of Federal Claims.”
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”