May 19, 2020

Get in the business of better email lists

email marketing
tips and tricks
Dave Thomas
4 min
Get in the business of better email lists

Successfully pitching consumers on your products or services is a 24/7 endeavor, whether you run a small business on your own or a larger organization with multiple employees.

Across a variety of markets, today’s consumers have a variety of choices. Your goal as a business man or woman is to stand apart from the crowd.

There are myriad ways to do this – stellar products, unbeatable service, fair pricing, and second-to-none marketing techniques. Given there are different tricks of the trade when it comes to marketing, knowing which consumers to go after increases the odds your pitches will results in sales.

But how do you know who is a likely customer to buy and who is one that will take more convincing?

Target the Right Prospects

To start off, the challenge of attaining and retaining new customers is typically tougher on smaller businesses.

A smaller company oftentimes has fewer resources (employees, funds etc.), so it is more likely to enter the game of acquiring new business with one hand tied behind its back.

With that in mind, constructing an email list faster usually becomes even more important for the little guy.

One of the ways the smaller business man or woman can negate having to put together such a list is by working with an email list leads provider.When taking that road, smaller companies can better maneuver past their competitors (including some larger ones).

Opting for email lists on Lead Roster or another such provider gives the smaller businesses nationwide (and those larger ones who make such a choice) an advantage because such data allows for better email marketing options

With a better focus on those consumers to go after, your business should tailor its email marketing campaigns to contain:

1. A title and message that resonate with consumers

The words you choose in your headline can make or break your email marketing efforts. Apply an eye-catching headline and you’ve already got a foot in the door. On the other hand, a dull headline is likely to land you and your brand in the trash folder.

For example, “5 health insurance experts discuss where you’re overspending for health insurance” for your header is more interesting than “Are you spending too much on health insurance?”

Once you’ve got the consumer’s attention, the content then needs to win them over. Make it clear in as few sentences as possible as to why choosing your brand is a winning choice for the individual. Is it the quality of your product or service? Does your pricing structure separate you from the competition? Why is your company’s customer service second to none?

With a winning headline and a message to boot, you’ve already got the consumer thinking about giving you their business. You can keep the conversation going by allowing the consumer to opt-in to your brand’s newsletter. Give them more details about how you are a leader in your respective industry, especially if you stand out in the area of mobile marketing;

2. A renewed focus on mobility

Greater numbers of email marketing campaigns are finding their way onto mobile devices. That being the case, your message needs to be optimized for mobile (i.e. good presentation, avoiding broken links etc.). Remember, mobile emails allow you to reach the consumer at opportune times, including when he or she is shopping for a product or service. Use your mobile efforts to incentivize consumers to buy from you when the fire is hot.

Speaking of keeping the fire hot, make sure you gather and analyze statistics from your mobile efforts. It is crucial to understand how consumers are interacting with your brand, especially as more of them opt for learning about you from their smartphones;

3. A call to action

Lastly, give the email recipient a reason to want to follow up with you, i.e. a call to action. Better yet, sweeten the pot by providing them with an incentive (sales specials, rewards program opportunities etc.). Many consumers these days are yearning for bargains, especially when the economy is such a challenge for them to make ends meet. When you and your brand make a positive first impression with email marketing, the odds increase that you land yourself a long-term customer.

Winning email marketing campaignsall have a number of components to them, starting with being in the business of who to go after in the first place.

Find the email list that works best for your brand and make your pitch to consumers.


About the Author: Dave Thomas covers business and marketing topics on the web.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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