How thinking outside the box can benefit your business
You’re most likely familiar with boy wizard Harry Potter. J.K Rowling’s fictional character first took the literary world by storm, before making a large impact in Hollywood with eight blockbuster films. And now, the brand is delving into a new area of business: a theme bar.
RELATED TOPIC: Make sure to properly target your customers
In Toronto, a Harry Potter themed bar recently opened. The Lockhart (taken from a character’s name) offers drinks and appetizers based off of different elements of the book including spells, locations and more. The menu even offers more traditional items for those who aren’t fans of the book/film series.
Because of Harry Potter’s massive following (even after the series has come to an end), the idea of opening a themed bar is a rather impressive marketing technique, which has led us to put together a list of benefits of how thinking outside the box can help bring more attention to your business.
More creativity, more customers
When it comes to marketing, don’t think of the act as a chore—have fun with the process! After all, your efforts are supposed to get more people to become aware of your business. Therefore, don’t be afraid to be as creative as possible.
When thinking of new ideas, it’s not initially about quality, but quantity. You should try to get down as many ideas as possible. You can always go back later and sort through your list, determining which ideas you can and should actually pursue.
Diversity is key
When it comes to marketing, remember to be creative and diverse. You want your business to stand out from others in the industry. Therefore, encourage all workers and members of the team to come up with as many ideas as possible—you never know which over the top, innovating suggestion will take the company to new levels and a broader audience.
Be mindful of technology
It doesn’t matter what type of business you’re currently involved in, technology always seems to be changing. Therefore, it’s important to stay update on advances, whether they directly impact you or not; you may find a way to spin these technological changes in your favor.
Always have an open mind and try to predict how new inventions can have a positive impact on your specific business.
Thinking outside the box is all about pushing boundaries. Sure, you don’t want to be so controversial that you’re potentially harming your business or turning customers away. However, you want to give clients something they’ve never seen before—you have to draw them in and peak their curiosity.
Obviously tricky, new and creative marketing techniques do stand a chance of failing. Just remember that taking a risk is not only sometimes needed to help a company grow, but can also be rewarding.
RELATED TOPIC: Make your marketing efforts compelling
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”