May 19, 2020

Largest IKEA in the US to open in California

Largest IKEA US
Largest IKEA Burbank California
Burbank store manager Jeff O’Shaughnessy
Catherine Rowell
2 min
Largest IKEA in the US to open in California

Launching on the 8 February, the new IKEA store at Burbank will incorporate parking for nearly 2,000 visitors, a restaurant to seat approximately 600 guests, in addition to affordable consumer goods for the home and garden, incorporating their entire range previously not on display at other IKEA stores across the US.

Covering 22 acres and 450,000 square feet, the new store will be ideal for families, with a childrens play area traditionally seen in previous IKEA stores remaining within the building’s designs, allowing parents to shop freely and utilise the company’s Loyalty Programme. Burbank Store Manager Jeff O’Shaughnessy informed the L.A. Times, “We cannot wait for customers to experience our new store’s ease of access, convenient parking and updated layout.”

The store will be twice the size as previous stores. The current Burbank store which previously opened back in 1990 is set to close at the beginning of February and be transformed into a 765 housing complex through a partnership between Crown Realty & Development and CAPREF Manager.

In addition, the new store will increase employment within the area, at which Store Manager Jeff O’Shaughnessy commented, “We are thrilled that our move to a newer, roomier building allows us to offer 140 new jobs with limitless opportunity at a global company known for being a great place to work.”

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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