May 19, 2020

Lay down and stay awhile—Red Roof Inn franchise coming to Canada

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2 min
Lay down and stay awhile—Red Roof Inn franchise coming to Canada

Have you been searching for the perfect place to stay? Good news, Canada: the Red Roof Inn hotel franchise is coming! Red Roof Inns Inc. has recently signed a 20-year deal to expand.

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The Red Roof Inn will be joining forces with Canadian hotel developer Glenn Squires, as well as his Nova Scotia-based Pacrim Hospitality Services Inc. Conveniently enough, the first of four new hotels should be opening as soon as the end of 2016. The locations that these hotels will first open in include Grand Falls and Bay Roberts in Newfoundland and Labrador province and Wolfville and Antigonish in Nova Scotia. Most of these new locations in Canada will become Red Roof Plus hotels to better accommodate those who are traveling for business purposes.

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Squires has over 35 years of experience in the hospitality industry and has recently stated the following: “There is a large demand for economy hotels to fill an open void. This is a natural fit for Red Roof and especially the Canadian consumer who is eager for more choices and low costs.”

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The Red Roof Inn doesn’t just have plans to expand in Canada. In 2014, the hotel announced that they plan to develop as many as 40 new locations throughout Brazil in the next 25 years.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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