Lay's Potato Chip contest shows the importance of marketing
As the Lay’s Do Us a Flavour contest nears closer to an end — Canadians have until September 30th to vote, with the winner being announced in late November—we’re taking a look at how important it is to not only market your product, but also pursue new and inventive techniques to get consumers interested.
Out of 950,000 submissions, four finalists have been chosen: Cowboy BBQ Beans, Butter Chicken, Montreal Smoked Meat and PEI Scalloped Potatoes. The winner who receives the most votes will get a $50,000 grand prize, plus one per cent of the future sales of their flavour.
This contest, put on by Lay’s Potato Chips, is important for several different reasons.
For starters, the contest takes place in Canada and the United States, proving that both countries have a large audience interested in this type of marketing campaign.
Second, Lay’s is effectively showing just how significant marketing is to a company, as well as how pursuing new and innovating marketing techniques can really get consumers excited about a product. Lay’s is doing something right and people are taking notice.
Whether or not you’re personally interested in one of these new flavours, it’s still fun to follow the contest, vote and predict who will win.
Lay’s also keeps traditional consumers happy, with its Classic, Honey Barbecue and Salt & Vinegar chips always available.
To further show just how important marketing truly is, we’ve put together a list of different ways in which your business can benefit from various advertising and promoting efforts.
Help your business grow
When you appropriately market your business, your hard work can often:
- Create consumer preference for your brand
- Increase in sales and profits
- Provide the business with focus and direction by identifying the best opportunities worth pursuing
- Save the company time and money
- Attract the right employees
- Support the overall business objective(s)
- Serve as a foundation for all of your communication campaigns
- Identify the tools that the company can use to fight off competition and gain market share
RELATED TOPIC: Make your marketing efforts compelling
Don’t be afraid to have fun with your marketing techniques—think outside of the box. You want to attract new customers, but still please your old ones. Therefore, come up with three or four different ideas, and then determine which one (and why) will best benefit your business.
For the latest news regarding the food industry, visit our sister brand Food, Drink & Franchise.
[SOURCE: InsideHalton.com and branduniq.com]
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”