McDonalds will be the first brand in Canada to support jobseekers with ‘Snapplications’
Snapchat has a firm userbase in Canada with up to 12mn daily users, of which 82% have been found to be millennials.
As one of the largest employers of youth in the country, McDonald's Canada and its franchisees remain committed to leveraging technology to build new ways to apply, learn and grow at the business. Up to 83% of its nearly 100,000 employees are millennials, who serve up to three million customers each day.
This new approach to recruiting is one of the ways McDonald's Canada is bringing mobile-first innovation to its guests and employees. Later this month, the brand will also be launching a first-in-Canada partnership with Google Voice, where Canadians will be able to discover local offers available in the MyMcD's app by asking their Google voice-activated device.
Not only that, the business is set to become the first brand in Canada to launch 'Snapplications,' where the one-day virtual hiring event will enable millions of job seekers to apply for a career at McDonald's restaurants through the Snapchat app. On March 27th, Snapchat users will find a unique lens that enables them to film a 30-second video capturing why they want to work for McDonald's that can be submitted to the McDonald's Canada hiring portal.
(CNW Group/McDonald's Canada)
"We wanted to offer a convenient and flexible application process to attract more young people through our one-day virtual hiring event," Stephanie Hardman, Chief People Officer at McDonald's Canada stated in a recent press release. "From youth applying for their first jobs, to experienced candidates, Snapplications is a new and exciting way for people to kick-start a career at McDonald's Canada."
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- The Bank of Montreal has found that millennials are leading the way in online investing and digital banking solutions
- Click here to read the March edition of Canada Business Chief
"As a leader in the Quick-Service industry we know that technology is a critical driver of success. Our partnerships with Snapchat and Google Voice are examples of how we're bringing first-to-market innovation to our guests," added Lara Skripitsky, Chief Technology Officer at McDonald's Canada.
50% of McDonald's franchisees started as regular staff, where more than 90% of McDonald's 1,400 Canadian restaurants are locally owned and operated by these independent entrepreneurs. McDonald's has consistently ranked among Canada's 50 Best Employers for the last decade, where it remains steadfast in improving its service offerings, where 85% of its goods and services are also purchased from Canadian suppliers.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”