Taco Bell launches a certified vegetarian menu
With cheesy quesadillas, spicy potato tacos and bean and rice burritos, Taco Bell has always been a good bet for vegetarians in need of a fast food fix that’s not just a plain slice of cheese on a bun. But consumer demand for vegetarian options is continuing to grow—the Vegetarian Resource Group claims that 13 percent of adults eat meat with less than half of their meals, while a hefty 55 percent are interested in meat-free options while dining out—and Taco Bell is making sure that everyone knows exactly what it has to offer.
Today, on both the brand’s mobile ordering app and its new revamped website (ta.co), Taco Bell made its official debut as the first quick service restaurant (QSR) chain to feature a menu of items certified by the American Vegetarian Association (AVA).
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“At Taco Bell, vegetarians are not an afterthought. We sell more than 350 million vegetarian menu items each year, but until now haven’t been vocal about it,” said Brian Niccol, CEO, Taco Bell Corp, in a related press release. “The recent launch of ta.co which makes customization easy made this the perfect time to move our vegetarian menu from the background to the forefront to further illustrate our commitment to delivering food that fits our customers’ evolving lifestyles.”
Taco Bell’s vegetarian menu features 13 AVA-certified items, like the black bean burrito and the 7-layer burrito, but the chain wants consumers to know that it doesn’t stop there. Taco Bell has also had 35 of its ingredients certified by the AVA—26 of those are even certified as vegan—meaning that consumers can customize any burrito, taco, or bowl to their heart’s content to suit their individual dietary needs.
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“We get it – being a vegetarian can be tough when you go out to eat,” Niccol added. “We’re proud to treat meat lovers and vegetarians equally – equally delicious, equally craveable and equally affordable.”
It’s not just an act of kindness toward its vegetarian fans. It’s also an extremely savvy business move for an undeniable demographic. Now that one of the largest mainstream fast food chains in the United States is fully on board, will others follow in their footsteps?
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”